Graham Welter

Everyone’s Screaming About AI Creatives — But They’re Doing It All Wrong

AI-generated ad creative is everywhere right now.But here’s the uncomfortable truth: 99% of brands are using it completely wrong.

How Hailey Bieber Quietly Built a $1B Brand While Everyone Was Watching Kylie

$1b in 3 years or less...

From Near Bankruptcy to Cultural Breakout: The Rise of Fazit

Your Competitors Are Stealing Your Customers With TV Ads

While You're Getting Crushed on Meta

Gamifying Fandom to drive 352% lift in Sales

The Viral Beauty Brand That Used Taylor Swift, the NFL, and a Game of Chance to 3.5x Sales

Are You Leaving Market Share on the Table?

Stop Guessing. Start Proving.

Most marketing teams make big decisions based on gut feel.