Graham Welter

Why Cohort Analysis Is the Growth Unlock No One Talks About

The Secret CFO-Level Metric Driving Predictable Growth

Selling Perception, Not Product: The Beauty Brands Playbook

Why $500 Serums Sell (and It’s Not About the Formula)

The De Minimis Disruption

Life After the $800 Loophole

Amazon Ghosts Google: What DTC Brands Just Learned About the “Volume Trap”

The "Clean Label" Takeover

Your ingredient list is your new homepage

Let’s Meet in Denver at Newtopia

Building the Future of CPG at Newtopia — Let’s Talk

How to Turn a $2.5M Bet into a $475M Brand

The Wrexham Playbook for Building a Movement

Amazon just declared war on Google

The Platform Hunger Games: Amazon's Power Play, Shopify's Grand Plan, and TikTok's Ticking Clock

The Sister-in-Law Index: What Gen Z Really Wants Right Now

Straight from two South Florida girls who spend more on Revolve than rent

Tailgates, Touchdowns & TikToks: The Fall Growth Playbook

Football season is here — and your brand should be part of the starting lineup