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Graham Welter
I’m finally going to the Super Bowl (of CPG)

Feb 15, 2026

I’m finally going to the Super Bowl (of CPG)

Expo West 2026: The trends, the tech, and where we meet up

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The "Something Big" Ripple Effect: A DTC Perspective

Feb 15, 2026

The "Something Big" Ripple Effect: A DTC Perspective

If robots take our jobs, who buys our products?

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Steal Our Approach to UGC

Feb 11, 2026

Steal Our Approach to UGC

Most marketers are doing UGC wrong

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The $8M Gamble: Super Bowl LX Winners, Losers, and ROI

Feb 11, 2026

The $8M Gamble: Super Bowl LX Winners, Losers, and ROI

Is a 30-second spot still worth it in 2026

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The War for Reality: Ketchup Boxes and Snowdrifts are 2026’s Best Ads

Feb 1, 2026

The War for Reality: Ketchup Boxes and Snowdrifts are 2026’s Best Ads

It is early 2026, and the internet is a landfill of synthetic garbage.

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Why Your 3PL is About to Become Your Biggest Risk

Jan 25, 2026

Why Your 3PL is About to Become Your Biggest Risk

TikTok Shop is tired of being the "Wild West"

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How a Beach Trip Created the LVMH of Food

Jan 25, 2026

How a Beach Trip Created the LVMH of Food

How MASA Engineered a Cultural Cult

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The Retail Death Trap: How to Scale to 1,800 Doors Without Selling Your Soul

Jan 21, 2026

The Retail Death Trap: How to Scale to 1,800 Doors Without Selling Your Soul

Most founders think a PO from Target or Costco is the finish line

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ChatGPT Just Opened Up 700 Million Users to Advertisers And Most DTC Brands Are Sleeping On It

Jan 21, 2026

ChatGPT Just Opened Up 700 Million Users to Advertisers And Most DTC Brands Are Sleeping On It

Ads are here. Don’t miss “the early days” of Ai advertising

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You're Spending $500K/Month on Ads and Sending Traffic to a Page You Built in 2022

Jan 20, 2026

You're Spending $500K/Month on Ads and Sending Traffic to a Page You Built in 2022

the answer to all of your landing page needs

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You’re doing "Customer Obsession" wrong

Jan 14, 2026

You’re doing "Customer Obsession" wrong

Why most brands die (and the weekly habits that fixes it)

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Why You’re Failing at Capital Strategy

Jan 12, 2026

Why You’re Failing at Capital Strategy

And How to Get 45 Days of Free Money

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Read this before you lock your 2026 strategy

Jan 8, 2026

Read this before you lock your 2026 strategy

TikTok Shop winners, CRO myths, and what smart operators are ignoring.

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You're Doing CRO Wrong

Jan 7, 2026

You're Doing CRO Wrong

What we did to rise revenue per customer by 50%

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Happy "Circle Back" Season (Don't take the bait)

Jan 6, 2026

Happy "Circle Back" Season (Don't take the bait)

Before you sign a new contract, audit the old ones

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What actually worked in ecommerce in 2025

Dec 23, 2025

What actually worked in ecommerce in 2025

This separated winning brands from everyone else

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The Strategic Silence: Why the next 10 days are your most valuable asset

Dec 23, 2025

The Strategic Silence: Why the next 10 days are your most valuable asset

How to Be Productive During Winter Break

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Why you should launch 52 products next year

Dec 17, 2025

Why you should launch 52 products next year

The 52-Week Drop, The Owner's Box, and Lucky Energy

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"Beverage Doesn't Work on DTC" (And other lies we tell ourselves)

Dec 17, 2025

"Beverage Doesn't Work on DTC" (And other lies we tell ourselves)

How Lucky Energy defied the "DTC Graveyard" to raise a $25M Series B

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The "MVP Trap" (it’s killing your exit multiple)

Dec 17, 2025

The "MVP Trap" (it’s killing your exit multiple)

The $10M ceiling, the Owner's Box, and how to fire yourself

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How to add $11.7M (and survive the 2026 shift)

Dec 11, 2025

How to add $11.7M (and survive the 2026 shift)

The "Post-Click" Case Study, Shopify Winter '26, and the "Banana Ball" strategy.

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What to expect looking ahead to 2026

Dec 10, 2025

What to expect looking ahead to 2026

The "Easy Era" is Dead. Welcome to the Great Recalibration

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Post-Click Team Delivers $12M in Incremental Revenue in 10 Weeks...

Dec 10, 2025

Post-Click Team Delivers $12M in Incremental Revenue in 10 Weeks...

Playbook behind Hume Health’s massive Q4

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Black Friday 2025: The $11.8 Billion Illusion

Nov 30, 2025

Black Friday 2025: The $11.8 Billion Illusion

Why record revenue is masking a volume crisis (and what to do about it)

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Why This Founder Drove an Ice Cream Truck Around LA for a Month

Nov 26, 2025

Why This Founder Drove an Ice Cream Truck Around LA for a Month

The 90% absorption hack, the "shoppy shop" retail playbook, and why brand > paid ads

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