Hey friends,
2025 was not the year of hacks.
It was the year when:
Paid stopped being a cheat code
“Just scale spend” quietly died
Operators mattered more than ideas
And the gap between average and elite widened fast
The brands that won didn’t do more.
They did fewer things.
With more conviction.
And more leverage.
Before the year wraps…these are worth 10 minutes:
Quick thank you before we close out the year.
Each month, we have dozens of sponsors reach out to get featured in the newsletter, and we say no to almost all of them. Instead, we focus on just a handful of the most impactful tools, platforms, and partners that can truly transform your business.
Huge thanks to our 2025 sponsors:
Stack Influence - the no-brainer way to convert your products into UGC content and a higher ranking on Amazon
The Pixel Theory - The #1 Growth partner for rapidly scaling brands
Bylders.io - The best email marketing agency for scaling brands on shopify
Evana - The purpose-built platform helping importers recover millions of dollars on their overpaid import duties
One last ask before we flip the calendar to 2026.
Do us a huge favor and click a link in this email, leave a comment, or simply reply and say hello. It helps more than you think.
Until next year!