I hope you survived your first official day back in the arena yesterday.
If your inbox looks anything like mine, you are currently drowning in "Circle Back" Season.
It’s that magical time of year when every sales rep on earth decides to "bubble this to the top of your inbox" to see if you have budget for Q1.
Here is my advice: Delete the emails.
Instead of letting strangers sell you on new services, you should be ruthlessly auditing your current providers.
When Pixel Theory partners with a brand, we don't just sit in the marketing meetings; we sit in the P&L meetings. We look at every single line item: agencies, SaaS tools, consultants, and employees, and we ask the hard questions:
Who is actually driving Contribution Margin?
Who is resting and vesting?
Who needs to be replaced, renegotiated, or moved to a different seat on the bus?
Most brands are bloated. You don't need a new tool; you need to cut the dead weight from the ones you already have.
Next week, I want to open-source our auditing playbook.
I’m going to write two deep-dive articles on exactly how we audit and evaluate specific verticals to determine if they are worth the retainer.
I want you to tell me which ones you care about most.