You're Spending $500K/Month on Ads and Sending Traffic to a Page You Built in 2022

Here's the uncomfortable truth about ecommerce right now:

You'll spin up 47 ad variations this week. Different hooks. Different angles. Different creatives. You'll A/B test audience segments, ad copy, and button colors.

But the landing page those ads send traffic to?

You built it 18 months ago and haven't touched it since.

That's insane.

You're paying $3-$8 per click to send people to a page you've never tested. A page that was designed when your offer was different, your audience was different, and Meta's algorithm was completely different.

And here's what's wild: The gap between your ads and your landing pages is the single biggest profit leak in your entire funnel.

We just started testing a tool called Playbook with a few of our clients. Right now we're running it for Heirloom Coffee Roasters with one specific goal: convert one-time buyers into subscribers.

Here's why this matters and exactly how we're using this for our clients.

You know you should be testing landing pages.

Every marketing playbook says it. Every case study proves it. Every agency pitch deck includes it.

But 98% of brands never actually do it.

Why?

Because until now, landing page testing meant:

So instead, you just... don't test. You pick a layout, write some copy, and pray it works.

Meanwhile, your ads are evolving daily and your landing pages are gathering dust.

Full transparency: I don't partner with tools often. Most are overhyped garbage that promises the world and delivers mediocrity.

Playbook caught our attention because it solves the actual problem with landing page testing: the execution barrier.

Here's what it does: You upload your ad creative, the AI generates landing page variants that match your ads, and you launch A/B tests instantly. No dev work. No page builders. It injects directly into your existing Shopify PDPs, PLPs, or custom pages.

We're testing this right now with Heirloom Coffee Roasters and a couple other clients. The hypothesis? If we can dynamically test landing page variations that push subscription over one-time purchase, we can increase LTV from the first transaction.

I'll report back with real numbers. But here's why the theory makes sense...

Think about this for a second:

You're paying $5 per click on Meta. You've got a 2% conversion rate on your landing page.

That means:

Now imagine your landing page converts at 3% instead of 2%.

Same ad spend. Same traffic. 50% more revenue.

Here's the brutal reality: You're working your ass off to get people to the finish line, but you're not spending ANY effort getting them across it.

You'll obsess over CPMs and CTRs, but the thing that actually determines whether someone buys—the landing page—gets zero attention.

For Heirloom, it's even more critical because we're not just trying to get the sale. We're trying to get them to subscribe. That's worth 3-5x more over the customer lifetime than a single bag of coffee.

If we can test landing page variations that highlight subscription benefits (free shipping, never run out, save 15%) vs. pushing one-time purchase, we're potentially multiplying the value of every single click.

Do This Tomorrow:

Look at your ad spend from last month. Look at your landing page conversion rate. Do the math on what a 1% lift would mean in actual dollars.

I promise it's bigger than you think.

I'm so tired of marketing advice that sounds like this:

"Well, it depends... you should consider... it might work... test it and see..."

With landing page testing, there is no gray area.

The test either:

Black and white outcomes. Real data. No opinions. No "I think this could work" conversations.

For Heirloom, we're testing:

We'll know in 2-3 weeks which approach actually drives more subscription conversions.

Not which one feels better. Which one the data says works.

That's what I love about this. The data tells you what to do.

Here's the dirty secret about landing page testing:

Everyone loves the idea. Almost no one follows through.

Why? Because it's hard. It requires:

Most brands start strong, run one test, get distracted, and never do it again.

Through our partnership with Playbook, we're now running this for clients.

Here's how it works:

This is huge because it removes the #1 barrier to landing page testing: actually doing it consistently.

Look, I get it. You've been burned by tools before.

So here's the deal:

If it doesn't put more money in your pocket, you don't pay a dollar.

No "oh but you have to sign a 6-month contract" nonsense. No hidden fees. No complicated cancellation process.

The math is simple:

If you're spending $20K/month on ads and your conversion rate goes up 20%, that's $4K more revenue. Monthly.

If Playbook costs you $500+/month, you're up thousands.

And if it doesn't work? You walk away after 14 days.

This is the lowest-risk, highest-upside test you'll run all quarter.

Not next week. Not next month.

Today.

Here's the typical timeline for landing page testing with traditional tools:

With Playbook? Same-day.

Upload your ad creative in the morning, generate variants at lunch, launch tests by end of day.

I'm not exaggerating. We got Heirloom up and running with active tests in a few hours.

Why This Matters:

Speed is the only competitive advantage left in ecommerce. Your competitor is testing. Your competitor is iterating. Your competitor is optimizing their funnel while you're waiting for a developer to have availability.

The brands that win aren't the ones with the best initial strategy. They're the ones that test faster.

Your ads are getting smarter every day. Your pages should too.

Here's what to do right now:

If you're spending more than $10K/month on ads and you're not actively testing landing pages, you're leaving money on the table. A lot of it.

Want to try this with zero risk? Grab the 14-day free trial here and let's get you testing today.

And if you want us to handle the whole thing for you—strategy, setup, ongoing optimization—reach out. We're running this for a handful of clients right now including Heirloom Coffee Roasters, and I'll share real results once we have statistically significant data.

Quick ask: If you start testing with Playbook and see results (or total failure), reply and tell me what happened. I'm building a case study library on this and want real data from real brands.