Alright alright, I took two weeks off. I hit a creative roadblock and decided I’d rather not send the newsletter then send out some half-baked, generic ideas like 99% of the other newsletters out there. The good news is…

We’re back and the ideas are flowing! I’ve got a handful of resources for you and your team this week + I looped in my good friend Graham as a guest author for some extra value! This is a good one. Buckle up.

You're not sending enough emails…

MORE EMAILS? HELL YES. HERE'S WHY YOUR INBOX VOLUME NEEDS TO GO UP—NOT DOWN.

Look, I'm gonna cut the BS right away: If you're sending less than 20-30 emails to your list every month, you're leaving serious money on the table.

I know what you're thinking: "But Parker, won't I annoy my subscribers?" or "I don't want to come off as spammy."

Learn how to send more emails & make more money here →

5 Killer, Under The Radar Ai Tools to Make More Money

Discover how top Shopify stores create 20+ professional product shots from ONE image, and resolve 87% of customer service tickets automatically while increasing AOV.

I reveal 5 under-radar AI strategies making ecommerce brands serious money:

• AI product photography saving thousands per launch

• Custom AI agents turning support into profit

• Email personalization with 3.7x higher clicks

• Next-gen inventory forecasting

• The content system that grew traffic 218% in 5 months

These aren't future tech - we're implementing them NOW.

Get The Full Breakdown Here →

The Lift Report Template We Used to Save a Brand $178K While Increasing Sales

Most brands scale by spending more. We scale by getting smarter.

In this breakdown, we reveal how a single lift report helped one DTC brand:

• Cut ad spend by 14.6% (saving ~$178K)

• Increase unit sales by 4.9%

• Improve efficiency by 22.8%

This isn’t theory—we’re using this process weekly

CTA: Get The Full Breakdown Here →

How Smart DTC Brands Are Using CTV to Scale (Without a $200K Budget)

Most brands assume Connected TV is reserved for giant budgets and glossy commercials. But here’s the truth: we’ve helped DTC brands launch CTV campaigns with a lot less—and the results have been game-changing.

Inside this breakdown, you’ll learn:

• Why CTV is more accessible (and effective) than most founders realize

• How to repurpose your best-performing social ads for CTV

• The right way to measure performance with a lift report

• What benchmarks to look for and how we’ve driven down blended CAC

CTA: Get The Full Breakdown Here →

Content of The Week

This podcast blew my mind. Elan Lee talks about what is was like creating a handful of the most popular games in the world, despite having never made a game before.

One thing that really made me think, what Elan’s way of thinking about creating his products. I can’t explain it better than he can so go give it a listen and let them know I sent you 🙂 

Resources & Links

Each week a handful of tech/SAAS companies hit us up to sponsor this newsletter. Which is awesome. BUT we don’t just take money to talk about random products or services. Instead, we’d rather talk about real things we use & believe in. With that in mind, this week’s newsletter is brought to you by:

Our #1 Email Marketing Partner → Bylders

Ya ya ya, shameless plug I get it. We are a small shop that deeply cares about the success of our clients. All of our contracts are month to month and start at just $4999/month for full service email and we are freakin good at what we do. If you’re looking for some fresh energy for you email & sms, hit us up here.

Our #1 Growth Agency that actually crushes it → Pixel Theory

We’re not just another agency. We’re your growth partner—building custom creative, fixing broken data, and making sure every dollar you spend moves the business forward. If you're spending $100K+/month and want a team that actually understands your numbers, your margins, and your goals, let's talk.