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You're not sending enough emails - I promise

Oh no but what if people unsubscribe?!

MORE EMAILS? HELL YES. HERE'S WHY YOUR INBOX VOLUME NEEDS TO GO UP—NOT DOWN.

Look, I'm gonna cut the BS right away: If you're sending less than 20-30 emails to your list every month, you're leaving serious money on the table.

I know what you're thinking: "But Parker, won't I annoy my subscribers?" or "I don't want to come off as spammy."

Let me hit you with a truth bomb: 85% of our clients needed to increase their monthly email volume by at least 50% to see the results they wanted. And guess what? When they did, their revenue jumped, not their unsubscribe rate.

The Delusion of Brand Operators

Here's where most businesses screw up: They assume their customers know what they know.

They send one email about their new product launch. They mention their upcoming sale once. They highlight their key differentiator in a single newsletter.

Then they're shocked—SHOCKED—when customers don't convert.

Reality check: Your customers are bombarded with 10,000+ brand messages daily. Your precious email? It gets 3 seconds of attention, if you're lucky.

The Psychology Behind Email Frequency

The human brain needs repetition to remember anything. That's not my opinion—that's neuroscience.

Your customers need to hear your message at minimum 7-10 times before it even registers. And that's just to be aware of it, not to take action!

When you're tired of saying it, your audience is just starting to hear it.

But What About Unsubscribes?

Here's what nobody tells you: The people who unsubscribe because you email "too much" were never going to buy from you anyway.

Would you rather have:

  • A list of 100,000 with a 1% conversion rate

  • Or a list of 80,000 with a 3% conversion rate?

Math doesn't lie. The second option puts more cash in your pocket.

So What's The Magic Number?

Most of our clients find the sweet spot is 25-35 emails per month. That's basically daily contact with your list.

Sounds crazy? Only if you're not making each email valuable.

The secret isn't just frequency—it's consistently delivering emails that your subscribers actually want to open. Value, entertainment, or both.

Action Steps

  1. Audit your current email schedule. If it's less than 15-20 per month, you're almost certainly underserving your list.

  2. Create a 30-day plan to increase frequency by 50% minimum. Start this week, not next quarter.

  3. Track your revenue per subscriber, not just open rates. This is the metric that actually matters.

Need Help Scaling Your Email Game?

Look, we get it. Cranking up your email volume is a no-brainer, but finding the bandwidth to create all that content? That's the hard part.

That's where Bylders.io comes in. We're experts at helping brands scale their email operation without sacrificing quality. We’re a boutique shop by choice and I work directly on every account.

We've got room for just TWO new clients next month. If you're ready to stop leaving money on the table with your anemic email schedule, hit us up now before these spots fill up.

Remember: The brands that win aren't the ones with the prettiest emails or the cleverest copy. They're the ones that stay consistently present in their customers' lives.

Your competitors are counting on you to be afraid of sending "too many" emails.

Prove them wrong.

-Parker

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