Stop Guessing. Start Proving.

“This ad looks great.”
“We’re spending more, so we should see a bump in revenue.”
“We’re growing—so everything must be working.”

But without a clear before-and-after comparison, it’s almost impossible to know what’s actually driving growth… and what’s just noise. That’s where Lift Reports come in.

What’s a Lift Report?

It’s a simple but powerful tool: a side-by-side breakdown of performance before and after a key marketing change.
New creative, offer, campaign, or channel? A Lift Report helps you see the real impact.

It answers questions like:

• Did this move actually increase revenue?

• Are we acquiring customers more efficiently?

• What’s working—and what’s wasting budget?

A Real Example

We recently helped a brand clean up its paid strategy, then tracked results over 5 weeks using a Lift Report:

• 14.6% reduction in ad spend (~$178K saved)

• 19.2% increase in revenue

• 4.9% increase in total units sold

• 22.8% improvement in efficiency

The team didn’t spend more—they spent smarter.

Why This Matters

If you’re not measuring performance this way, it’s hard to scale confidently. Lift Reports give you the clarity to make better calls—and the evidence to back them up.

Want help building your own?
Check out Pixel Theory—our team of growth consultants specializes in turning data into momentum.