Times are weird in e-commerce right now. Some brands are crushing it, others are getting crushed.

The difference? The winners are obsessing over a handful of high-leverage tactics while everyone else is distracted by shiny objects.

Today I'm sharing 4 ridiculously effective moves you can implement THIS WEEK. Each one takes under 2 hours to set up but can generate serious cash.

1. EXIT-INTENT THAT ACTUALLY CONVERTS (DO THIS BY FRIDAY)

Most exit popups suck. They convert at 1-2% max.

But when you segment your exit offers by visitor type, that jumps to 5-15%. I'm talking real money.

One brand in our community added $28K in revenue last month from this one tweak.

READ THE LAUNCH PLAN →

2. KLAVIYO DROPPED A GOLDMINE (AND NOBODY'S TALKING ABOUT IT)

Klaviyo just released their Product Analysis dashboard, and holy crap, it's powerful.

It tells you EXACTLY:

• When customers are ready to buy again (down to the day)

• Which products people naturally buy together

• What each customer is most likely to purchase next

One Bylders community member made an extra $47K implementing this last month.

SEE THE 3-STEP CASH STRATEGY →

3. STOP GUESSING AT GROWTH (THIS CHANGED EVERYTHING FOR US)

Most founders I talk to have no clue if their marketing is actually working. They're just vibing.

We finally cracked the code on measuring true incremental lift (it's not that complicated).

This single report showed us that 40% of our "successful" campaigns were actually losing money. FORTY PERCENT.

GET THE NO-BS MEASUREMENT GUIDE →

4. IS YOUR AD AGENCY SCREWING YOU? (PROBABLY)

I've reviewed 50+ agency relationships in the last year, and I'm shocked at what I'm seeing.

Most agencies are absolutely hosing their clients, and the clients don't even know it.

These 5 questions will tell you immediately if you're getting ripped off.

THE 5-MINUTE AGENCY AUDIT →

CAN’T MISS CONTENT OF THE WEEK, THIS WILL MAKE YOU MONEY (SERIOUSLY)

Just dropped: possibly the most valuable 60 minutes on ecommerce ever recorded.

Sean Frank (the quiet genius behind multiple 9-figure DTC brands) finally spilled his entire playbook on our podcast. This isn't fluffy "content" – it's a literal blueprint.

The part at 30:33 about HexClad is worth 100X your time investment. Sean breaks down EXACTLY how they went from struggling cookware brand to doing $100M+ by ignoring conventional DTC wisdom.

Most valuable nuggets:

• How he spots trends 6-12 months before they explode (44:54)

• The services-to-product flip that's printing money right now (44:54)

• Why most ecom brands are optimizing for completely wrong metrics (25:57)

Sean's built and sold businesses worth over $200M. He doesn't sell courses or consulting. This is probably the only time you'll hear his actual playbook.

THE SECRET WEAPONS BEHIND 7-FIGURE DTC BRANDS

1. WHY 70% OF YOUR CUSTOMERS DISAPPEAR FOREVER - Bylders.io

The average DTC brand loses 70% of customers after first purchase. Bylders creates profit-generating retention systems that deliver ROI in 21 days, with packages starting at $4K/month (1/3 the cost of one employee). Their executive team has built and sold multiple 8-figure brands. Recent wins: 41% increase in repeat purchases for a skincare brand and $287K generated from "dead" customer lists in 30 days. Reply "RETENTION AUDIT" for a free diagnostic call.

2. THE AD BUYER WHO TURNED DOWN $1M IN FEES LAST YEAR - ThePixelTheory.com

Graham is the real deal in a world of BS ad buyers. He obsesses over incrementality and true ROAS (not vanity metrics), treats your money like his own, and has the DTC playbook dialed after managing $100M+ in ad spend. One community member went from struggling at $100k to hitting $950K/month with better margins after switching to him. For brands doing $100K+/month only. Limited availability - only takes 2 new clients quarterly.