QUICK-WIN: EXIT-INTENT SEGMENTATION (DO THIS BY FRIDAY)

Alright, listen up DTC folks — I'm about to drop a stupid-simple tactic that'll make you serious cash by next week. Most of you are leaking money like crazy with basic exit popups.

HERE'S THE DEAL:

Your store is probably converting at what, 2-3%? That means 97% of visitors are bouncing without giving you a dime. Brutal.

THE MONEY MOVE:

Set up segmented exit-intent offers in Klaviyo. Yes, specifically Klaviyo — stop using those janky generic popup tools.

DO THIS BY FRIDAY (SERIOUSLY, IT'LL TAKE YOU 2 HOURS):

STEP 1: CREATE 3 DIFFERENT EXIT OFFERS

• New visitors: "Yo! 10% off your first order" (classic but it works)

• Returning visitors: "Free shipping on orders over $X" (they know you, get them over the threshold)

• Cart abandoners: "Wait! Bundle these items and save 15%" (highest-intent folks = highest-value offers)

STEP 2: SET IT UP IN KLAVIYO

• Login to Klaviyo (you better be using it already)

• Create a sign-up form for each segment

• Set the trigger to exit-intent

• Use Klaviyo's behavior tracking to segment properly

• Make it work on mobile or you're leaving half your money on the table

STEP 3: TRACK ACTUAL DOLLARS

• Don't just count email captures like a rookie

• Track actual cash these segments drive

• Watch for repeat purchases (the real goldmine)

THE CASH MONEY RESULTS

One of our Bylders community members did this last month and made an extra $28K. Not joking. Their words: "Easiest money we've ever made."

NEED HELP WITH THIS?

Look, if you're too busy or your tech person is dragging their feet, our Bylders team can set this up for you in 24 hours flat. Just reply to this email with "HELP ME EXIT" and we'll get you sorted for a fraction of what you'll make back.

Try this by Friday. Email me your results. Best one gets featured in the next newsletter.

— Just another money-making tip from your friends at Bylders