Klaviyo Just Dropped a GOLD MINE for DTC Brands (Here's How to Cash In)

Listen up, e-com operators. Klaviyo just released something that's gonna make you serious money if you're paying attention.

It's their new Product Analysis dashboard. And holy crap, it's good.

What Is It? And Why Should You Care?

This new dashboard (part of their Advanced KDP and Marketing Analytics suite) shows you EXACTLY how customers buy your products. Not some vague overview — actual, specific buying patterns.

If you're not using this, you're literally leaving cash on the table. Here's why:

The 3 Money-Making Data Points You Get

1. Repeat Purchase Timing — See precisely when people buy again after purchasing a specific product. No more guessing.

2. Products Bought in Same Cart — Find out what products customers naturally bundle together without you asking.

3. Products Bought in Next Order — Discover which products customers purchase in their follow-up orders.

Plus, it automatically creates two insanely valuable profile properties:

• Best Cross-Sell Date — The exact day to hit customers with new offers

• Next Best Product — The specific product each customer is most likely to buy next

I've seen brands increase revenue by 15-20% just by using these insights properly. One of our Bylders community members made an extra $47K last month after implementing this. Not joking.

3 Ways to Turn This Into Money RIGHT NOW

1. Stop Sending Post-Purchase Emails Like an Amateur

Most DTC brands send post-purchase emails based on random timing. That's stupid when you have data.

DO THIS TODAY: Pull up your top-selling product in Klaviyo. Check when customers typically make their next purchase. If it's 32 days later, set your follow-up email for day 29-30. Boom – perfectly timed reminders.

2. Create Bundles That Actually Make Sense

Stop guessing which products go together. The data tells you exactly what customers naturally want to buy together.

DO THIS TODAY: Look at your hero product's "Products Bought in Same Cart" data. Create a bundle with the top 2-3 co-purchased items and offer a 10-15% discount. You'll increase AOV immediately.

3. Set Up a "What to Buy Next" Flow That Prints Money

DO THIS TODAY: Create a flow triggered 7 days after purchase. Use Klaviyo's "Next Best Product" block in your email template. Let the algorithm do the work of personalizing product recommendations for every customer. These emails convert like crazy because they're tailored to each buyer.

Important Fine Print

A few things to know:

• You need Advanced KDP or Marketing Analytics subscription to access this

• It only works with standard Placed Order and Ordered Product event schemas

• It shows 2 years of product data

• Some integrations like Salesforce Commerce Cloud aren't compatible yet

Bottom Line

Get this set up ASAP. If you need help implementing any of this, hit reply with "KLAVIYO HELP" and the Bylders team can set it up for you in 48 hours. We've already done this for dozens of brands.

The brands that use these insights will crush Q2. The ones that don't will wonder why their competitors are suddenly outperforming them.

Don't overthink it. Just do it.

— Bylders Team