This Week in Commerce, Tech, Ai and Tariffs 🚀

Hey team —
Every Tuesday I pull the biggest lessons from commerce, tech, and founders actually in the trenches. This week: how a cookie company cracked Amazon, why ChatGPT is the new Google, the $450K I found for two Shopify brands, and what $500K on TikTok really buys you.

Let’s get into it 👇

1. The $100M Cookie Brand That Hacked Amazon

Lenny & Larry’s didn’t invent a category. They sold cookies with protein. But here’s what they did do:

• Owned keywords before competitors even noticed

• Stacked reviews until Amazon’s algorithm couldn’t ignore them

• Crushed ads in places shoppers were already searching

The result? They 11x’d Amazon sales and built a $100M+ brand in the process.
👉 Break down the playbook here

2. Google → Facebook → TikTok → ChatGPT

Every 5–10 years, a new channel mints fortunes:

• Google search

• Facebook ads

• TikTok virality

Now? We’re entering the ChatGPT Era — where AI decides what products surface in search. If your brand isn’t planning for this shift, you risk being invisible when buyers ask AI what to buy.
👉 Here’s how to prepare

3. How I Found $450K Shopify Brands Didn’t Know They Had

I built Evana because duties & tariffs are quietly crushing margins.

Two stories prove it:

• Kenny Flowers → Approved in under 30 days. We unlocked $150K in refunds.

• BrüMate → After digging in, we found $300K they were about to miss.

That’s $450K straight back into founders’ pockets — money that funds growth instead of sitting in the hands of the government.
👉 Read the full story

4. We Spent $500K on TikTok Ads — Here’s the Brutal Truth

Everyone loves to hype TikTok. But hype doesn’t pay the bills.

So we stress-tested it: $500,000 in ad spend.

Here’s what we learned:

• Creatives need to refresh constantly (burnout is real)

• CPMs look cheap… until you scale

• The winners were brutal to find, but when they hit, they hit hard

If you’re thinking TikTok is a silver bullet, think again.
👉 Get the full breakdown

That’s the lineup. 4 stories worth your time if you’re building in commerce right now.

📩 Hit reply and tell me which one lands hardest — I read every note.

See you next week,
— Parker

PS: Want to get in front of 40,000 Shopify founders?
Bylders has one of the highest-engaged audiences in the space (50%+ open rates, 2% CTR). If your company helps brands grow, save money, or scale smarter — sponsor a future issue.