How Lenny & Larry’s 11X Amazon Sales

Sales stuck at ~1,000 units/mo? See how one brand jumped to 11,000+ Most Amazon sellers know the feeling:

● Ad spend climbs, but sales plateau.

● Rankings hover on page 2.

● Reviews trickle in too slowly to impact conversion.

That was the exact reality for Lenny & Larry’s when they launched Protein Pretzels. Despite a loyal offline following, their Amazon growth stalled. Instead of doubling down on PPC, they tried a different route: influencer product seeding.

Through Stack Influence, they activated 1,560 influencers in a 12-month campaign. Each influencer was required to:

1. Buy the product on Amazon (a verified purchase)

2. Try it and share honestly on social media

Leave organic UGC that Lenny & Larry’s could repurpose

This single flow created a flywheel effect:

● More sales → higher ranking signals

● More UGC → better PDP conversion

● More visibility → organic review growth

And the outcome was nothing short of dramatic.

📊 The numbers (and the chart) tell the story:

🚀 Sales grew from 1,024 → 11,316/month (11× increase).

📈 BSR rank leapt from #9,536 → #864 in Grocery.

⭐ 525 organic reviews (4.2 to 4.3 rating).

👀 2.3M impressions and 82K engagements.

“Before Stack Influence” → “11× recurring revenue

Instead of bleeding dollars into ads, Lenny & Larry’s built durable organic rank momentum.

And now, their Protein Pretzels hold recurring sales at scale, with TACoS under control.

The best part? This wasn’t a one-off anomaly.

We’ve seen the same patterns repeat across Shark Tank winners, emerging CPG brands, and even Amazon-native sellers.

When influencers act as real customers, Amazon rewards you with rank and trust signals that ads alone can’t buy.

👉 Claim My Rank Growth Plan

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