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Massive Ecomm Updates You Need to Know About
the best and the worst tools of the week
Parker Burr
June 17, 2025
What's up bylders,
Another week, another flood of "revolutionary" marketing tools claiming they'll change everything. Most of them won't. But a few actually will.
This week, I dove deep into the tools and platforms that are genuinely shifting how smart ecommerce brands operate—from AI features that actually save time to migration patterns that reveal where the industry is heading.
Here's what caught my attention:
Klaviyo dropped a bunch of AI features, and I tested the ones that actually matter. Spoiler: Email AI and Smart Send Time are legitimate game-changers, while some others are still catching up to the hype. Here's exactly which features are worth your time and which ones you can skip.
Key takeaway: Focus on Smart Send Time and Email AI first—they'll give you immediate ROI while the flashier features are still finding their footing.
There's a massive exodus happening from Attentive to Klaviyo, and it's not just about price. I broke down the real reasons brands are making the switch—from data unification nightmares to the contract trap that's keeping brands stuck on inferior platforms.
Key takeaway: When one of our clients took 7 months to get set up on Attentive but went live on Klaviyo in under 2 weeks, the choice becomes pretty obvious.
Workspace6 launched an AI feature that lets you ask anything and get answers based on conversations and insights from 900+ operators doing $13 billion in combined revenue. It's like having a personal ecommerce genius that never forgets and always has the right answer.
Key takeaway: For $1, you get 30 days of access to more strategic insights than most people learn in 5 years. The knowledge arbitrage opportunity is insane.
Most creator discovery tools are garbage—searching by follower count and hashtags while the real insights hide in actual content. Radar, by Flagship finds creators by what they actually talk about, their tone, and values. Then it writes personalized outreach using AI. It's a smart addition to any creator marketing toolkit.
Key takeaway: Stop wasting hours manually vetting creators. This tool analyzes their actual content and crafts outreach that doesn't sound like every other generic pitch.
That’s it for this week folks. Hope this helps!
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