Klaviyo AI: What Actually Works (And What's Just Marketing Fluff)

TL;DR: Klaviyo just dropped a bunch of AI features that'll either save you hours every week or make you wonder why you're paying for software to do what an intern could handle. We tested the features that actually matter and here's what's worth your time (and money).

The "Holy Crap, This Actually Works" Features

Email AI: Your New Content Creation Machine

Remember when you'd stare at a blank email template for 20 minutes trying to figure out what to write? Yeah, those days are dead.

Klaviyo's Email AI lets you type something like "Create a sale reminder with urgency to order before midnight, and include an image at the top and a button right below" and boom—three different email sections appear in seconds.

The reality check: You get 99 email sections per day max, which honestly should be more than enough unless you're running some kind of email sweatshop. The AI pulls your brand fonts, colors, and styles automatically, so you're not getting some generic template that screams "I used AI to write this."

Pro tip from the trenches: The more specific you get with your prompts, the better the output. Instead of "make a promotional email," try "create a flash sale announcement for winter coats with a countdown timer and bold CTA button."

Segments AI: Audience Building That Doesn't Suck

This one's a game-changer if you've ever tried explaining complex customer segments to your team. Segments AI generates complex segments for you in seconds based on simple audience prompts.

Translation: You can say "people who bought running shoes but haven't purchased in 60 days" and it'll build that entire segment logic for you. No more clicking through endless dropdown menus or accidentally excluding half your customers because you got the AND/OR logic backwards.

Smart Send Time: Finally, Timing That Makes Sense

Smart send time boosts engagement by timing emails perfectly. The AI analyzes when each individual customer actually opens emails and sends accordingly.

Here's why this matters: Remember when you'd send emails at 10 AM because some blog post from 2019 said that was optimal? Now you can send to Sarah at 7 PM when she's scrolling her phone after dinner, and to Mike at 6 AM when he checks email with his coffee.

The "Actually Useful for Making Money" Features

Predictive Analytics That Pay Bills

Klaviyo AI automatically generates predictive insights for each profile based not only on individual spending behavior, but data across all Klaviyo customers.

What this means for your bank account: Every Man Jack uses Klaviyo AI's predictive insights and 12.4% of their Klaviyo revenue is driven by these predictions. That's not chump change.

The system predicts:

• When someone's likely to make their next purchase

• Customer lifetime value

• Who's about to churn

• Spending potential for each customer

Product Recommendations That Don't Feel Creepy

Product recommendations analyze all your products, narrow them down to the perfect ones for each individual consumer, and place those curated recommendations in inboxes within minutes.

Unlike Amazon's "people who bought this also bought toilet paper and a kayak," Klaviyo's recommendations actually make sense because they're based on your specific customer data and product catalog.

Forms AI: Stop Losing Conversions

Forms AI uses AI to optimize web forms for conversion by testing multiple versions of your form to find the highest-converting display time.

This automatically tests different versions of your pop-ups and signup forms to figure out what actually gets people to convert. No more guessing whether that exit-intent popup is helping or hurting your conversion rate.

The "Competitive Intel" Features

Benchmarking That Actually Helps

Personalized benchmarks show how key metrics stack up against brands similar to you across our 135,000 customers.

Instead of comparing your open rates to industry averages that might include everything from B2B SaaS to pet food companies, you get benchmarks against businesses that actually look like yours.

The system gives you an all-round view of your performance, tremendously granular, it stimulates your interpretive skills, leading to better insights.

What's Coming in 2025 (The Good Stuff)

Automated SMS Conversations

Automated SMS conversations are coming to all Klaviyo users. Create interactive product quizzes, answer FAQs, and nudge shoppers toward their first (and next) purchase. Available to all users Feb 20.

This could be huge for brands that want to add SMS to their mix without hiring a team to manage it.

Performance Monitoring That Actually Warns You

Klaviyo AI now keeps an even closer eye on your campaigns, alerting you to any dips in performance—so you can fine-tune and optimize in real time.

No more finding out your campaign bombed three days later when you finally check your stats.

The Bottom Line: What Actually Matters

If you're running an e-commerce business: Klaviyo works great for online stores and these AI features can legitimately save you 5+ hours per week while improving your results.

Start here:

1. Turn on Smart Send Time (it's basically free money)

2. Use Email AI for your next campaign (start simple)

3. Let Segments AI build your next customer segment

4. Check your benchmarks to see where you're actually behind

Skip this if: You're just starting out and haven't nailed your basic email strategy yet. AI won't fix bad fundamentals, and you'll get better ROI from getting your welcome series and abandoned cart emails right first.

The reality: According to one study, generative AI can save marketers over five hours per week – the equivalent of over a month per year. But only if you actually use it instead of just talking about it.

Klaviyo's AI isn't perfect, but it's the first email marketing AI that feels like it was built by people who actually send marketing emails for a living. And at the end of the day, that's what matters.

Final thought: The brands winning with email in 2025 won't be the ones with the fanciest AI—they'll be the ones who use AI to do more of what already works, faster and better than their competition.

Ready to Actually Use This Stuff?

Look, reading about AI features is one thing. Actually implementing them to drive revenue? That's where most brands fall flat on their face.

Here's the deal: We've built, tested, and optimized Klaviyo AI setups for dozens of e-commerce brands. We know which features actually move the needle and which ones are just shiny objects.

What you get when you work with Bylders:

• Complete Klaviyo AI setup and optimization

• Email flows that actually convert (not just look pretty)

• SMS automation that doesn't annoy your customers

• Performance monitoring that catches problems before they tank your revenue

• Monthly strategy calls to keep improving your results

Starting at $4,999/month — which is honestly the best pricing you'll find for this level of expertise and hands-on optimization.

The truth: You can spend months figuring this out yourself, or you can have it done right the first time by people who've already made all the mistakes for you.

Ready to stop leaving money on the table? Hit us up at Bylders and let's talk about turning your email marketing into a revenue machine that actually works.