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This week, we’re talking about how weirdly simple ideas are winning while the smartest tech in the world struggles to keep up.
Forget ChatGPT — the next unicorn might be chewable.
Grüns went from zero to hundreds of millions selling gummy vitamins while AI startups are burning billions trying to find product-market fit.
Here’s what founders can learn from how they did it:
👉 Read the TLDR
Lovable just launched an official Shopify integration — and it might quietly change how founders build apps, storefronts, and custom GPT workflows.
This isn’t just another “AI integration.” It’s a step toward self-improving stores.
👉 See how it works
🥊 How to Beat Big Food — From an OG CPG Disruptor
Before “better-for-you” was cool, Jennifer was taking swings at giants like Kraft and Jif.
Now she’s sharing how small brands can outsmart Goliaths in 2025.
👉 Learn from the OG herself
✍️ Want to Write for 52,000 Shopify Founders?
We’re searching for incredible guest authors to share their expertise, lessons, and stories with our community of 52,000+ Shopify brands, founders, and their teams.
If you’ve got a story worth sharing — from a growth playbook to a behind-the-scenes brand breakdown — we want to hear it.
👉 Comment below or reply to this email with your pitch idea.
Let’s make the internet a little smarter, one founder story at a time.
— The Bylders Team
Content of The Week
Can we talk about Jacob Zuppke 🐈's rise to CEO at Whisker?
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