TL;DR: How Grüns Grew Like an AI Company
Grüns isn’t your average supplement startup.
Launched in 2023 by founder Chad Janis, the brand set out to reinvent daily nutrition — not with powders or pills, but with gummies.
In just two years, they’ve hit nine-figure annual recurring revenue, landed on the shelves at Target, Walmart, and Sprouts, and earned a $500M valuation.
Crazy part? They’ve done it by acting less like a wellness company…
and more like a tech startup.
They’ve treated their brand like a product in beta — testing, iterating, and listening to customers in real time — all while building one of the most engaging supplement brands on the internet.
3 Takeaways You Can Apply to Your Business
1. Make it a habit, not a product.
Grüns nailed something most brands overlook: convenience and consistency drive retention.
People don’t want to mix powders or swallow horse pills. They want something easy — even fun.
Eight gummies a day turned vitamins into a ritual.
Ask yourself: What would make your product easier, faster, or more enjoyable to use every single day?
2. Ship fast, fix fast.
In its first year, Grüns made five major formula and flavor changes based on customer feedback.
They didn’t wait for perfect — they launched, listened, and improved.
Ask yourself: Are you collecting real feedback from your buyers, and acting on it fast enough?
3. Stand out by breaking category rules.
While most supplement brands speak in sterile “doctor’s office” language, Grüns went bright, bold, and playful.
They built something that looks and feels different — shareable packaging, irreverent tone, and social-first storytelling.
Ask yourself: What’s the norm in your category? And how can you flip it so your brand feels fresh, not familiar?
The Bottom Line
Grüns proves you don’t need AI to grow like an AI company.
You just need to move fast, listen hard, and build a brand that people actually want to engage with every day.