CONSUMER GOODS NEWS & MORE
BFCM is days away. Most founders feel like they are sprinting with one shoe untied.
The smartest ones use this window to make a few high-leverage adjustments that drive real revenue during the biggest shopping week of the year.
This weeks newsletter gives you exactly that.
Six things to read and act on before the rush begins. Each story comes with a real lesson you can apply today.
Let’s get you ready.
TLDR;
TIPS & TRICKS
This M&A Lawyer Hit 8 Figures with 2 Person Team
This is one of the clearest examples of staying lean, focusing on the highest value work, and building systems instead of chaos. All things founders forget during BFCM season.
SAVE YOUR MONEY
Your Tech Stack is Bloated
BFCM exposes bloat. Brands often run into Q4 with overlapping tools, unnecessary subscriptions, and platforms that slow pages down right when traffic spikes. This guide shows how to clean up your stack and reclaim efficiency before the holiday surge.
Read it
MARKET INSIGHTS
Study the Walmart vs Target Split Before You Finalize Promotions
Two giants.
Same consumer environment. Very different outcomes.
This breakdown will help you understand what today’s shopper actually responds to so you can get your BFCM offer strategy right.
CREATOR ECONOMY
Learn from Creators Who Launch in Public and Grow Faster
Creators are running rapid-fire tests with their audiences and using that feedback to shape offers and bundles. This is one of the fastest ways to learn what will convert during BFCM.
ACQUISITION NEWS
Coterie Sells for $600M+
Quality compounds. Coterie leaned into a premium story and never drifted from it. If you want BFCM customers to become long-term customers, this piece breaks down the blueprint that lead to Mammoth Brands acquiring Coterie for over $600M.
Read it
TIPS & TRICKS
Borrow the Raising Cane’s Playbook for Your Offers
Raising Cane’s built an empire on one product and strict focus. This piece shows how discipline, simplicity, and repeatable execution win. Exactly the mindset you need going into the biggest revenue week of the year.
Quick Wins
THIS WEEKS SPONSOR
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Momentum belongs to the brands that stay calm, stay focused, and trust the work they have already done. You earned your shot at a great BFCM.
Go get it.
Until next week,
The Bylders