Here is the wildest thing happening in marketing right now.
Brands are fighting for cheaper CPMs on paid ads while ignoring the single biggest arbitrage in the entire ecosystem.
It is called clipping.
And it is quietly becoming the most cost effective top of funnel traffic source in the country.
If you are not clipping yet, you are leaving reach, revenue, and relevance on the table.
Let’s break this down.
What Clipping Actually Is
Imagine taking one fifteen minute piece of content and turning it into twenty different short videos that get blasted across TikTok, Instagram, YouTube Shorts, and Facebook.
Congrats. That is clipping.
Think of it like a money printer for attention.
One recording session becomes a month of high velocity content.
The platforms reward you with reach at a cost that barely registers compared to paid ads.
Clipping is simple. It is scalable. It is shockingly underpriced.
And it works for every brand.
Why Clipping Is Taking Over Top of Funnel
1. CPMs are stupidly low
Short form content still has a supply and demand imbalance. There is endless inventory. Platforms want more creators, so they push distribution. Brands win.
2. It builds brand warmth at scale
Once someone sees you three or four times in their feed, your ads convert at a completely different level. Warm prospects print money.
3. It creates omnipresence
You show up on every platform without paying the typical omnichannel tax.
4. It improves your paid funnel
This is the real cheat code. Run clipping for awareness. Retarget with normal ads. Watch your CAC drop and your conversion rates rise.
5. The cost is laughably low
A few recording sessions per month plus an editor equals millions of impressions.
This is why top operators are moving budget into clipping. It is leverage on steroids.
What Content Should You Clip
Take your long-term content and make it go further with clipping
This is the part where most brands overthink it. Here is the truth.
Pretty much everything works.
Use this as your playbook:
Founder rants
Customer stories
Product education
Honest reviews
Behind the scenes
UGC
Podcast moments
Q and A sessions
Industry hot takes
If you can talk for twenty minutes, you have enough content to clip for a week.
How to Start Clipping Like a Pro
Step 1: Hit record
Film a founder video. Record a podcast. Do a Q and A. You do not need perfect lighting. You only need authenticity and volume.
Step 2: Send it to a clipping editor
They turn your long form session into ten to thirty snackable clips that feel native to each platform.
Step 3: Post daily
Yes, daily. The volume game matters here. The more hooks you throw into the ocean, the more fish you catch.
Step 4: Track your winners
Your breakout clips become your secret weapon. Boost them. Retarget with them. Turn them into ads.
Step 5: Build the machine
Two sessions per month can fill your entire content calendar.
That is the whole game.
The Real Reason Clipping Works
People do not trust ads.
People do trust people.
Clipping puts your brand in front of customers in a way that feels entertaining, not salesy. You show your expertise. You show your personality. You show your voice.
And the more people see you, the more they buy.
Attention compounds.
Clipping is how you invest in it.
Sooo….are you ready to start clipping?
-Parker Burr
Founder @ Bylders.io
PS - My team at Bylders Retention has room for 2 more brands before the end of the year. If you are looking to maximize the impact of your email marketing, drop me a line and let’s see what email can do for you.