Why Shopify Merchants Can’t Ignore Walmart Connect in 2025

The Problem: Too Many Options, Not Enough Clarity

Shopify merchants, we need to talk.

The eCommerce world is full of opportunities—but let’s face it, there’s also a ton of noise. You’re constantly being told to try this new platform or that shiny tool. Sometimes they deliver, but too often they overpromise and underdeliver.

Now, enter Walmart Connect. It’s not just another advertising platform—it’s a legitimate growth channel that deserves your attention. Here’s why: Walmart is one of the biggest retailers on the planet, with over 240 million weekly customers who already trust the brand. With their advertising platform, you can tap into that audience and grow your business in a way that wasn’t possible a few years ago.

What Is Walmart Connect?

In simple terms, Walmart Connect is Walmart’s advertising engine. It lets you promote your products on Walmart.com, across their digital properties, and even inside physical Walmart stores. Think of it as Amazon Advertising but with Walmart’s unique twist.

It’s a way to put your products in front of Walmart’s massive customer base—online and in-store—while leveraging their deep shopper data to ensure your ads actually work.

Why Shopify Merchants Should Care

Here’s the big question: Why should Shopify merchants pay attention to Walmart Connect when you’ve already got Shopify’s ecosystem, Facebook ads, and Google Shopping?

Because Walmart Connect is different.

1. Massive Audience You Can’t Reach Anywhere Else
   Walmart’s shoppers aren’t necessarily browsing your Shopify store or even Amazon. They’re loyal to Walmart’s ecosystem. Advertising through Walmart Connect gets your products in front of millions of these buyers.

2. First-Party Data Goldmine
   With cookies becoming obsolete and data privacy tightening, first-party data is king. Walmart Connect uses Walmart’s shopper data to target ads with laser precision—helping you find the right audience without wasting ad spend.

3. Omnichannel Power
   Walmart Connect doesn’t just dominate online—it bridges the gap to in-store shoppers. Picture this: someone sees your product promoted on Walmart.com and then gets hit with an in-store ad at checkout. That’s the kind of visibility no other platform offers.

4. More Bang for Your Buck
   Ad costs on Amazon and Facebook are climbing, and competition is fierce. Walmart Connect gives you a chance to stand out at a fraction of the cost—especially in underutilized categories.

How Walmart Connect Works for Shopify Brands

Let’s break down how you, as a Shopify merchant, can actually use Walmart Connect:

• Sponsored Products: Advertise your products directly on Walmart.com. They’ll show up in search results or on product pages, giving you prime real estate to attract buyers.

• Display Ads: Want to go big? Walmart Connect lets you run display ads across their website, app, and even third-party sites—amplifying your reach beyond the Walmart ecosystem.

• In-Store Advertising: This is next-level. Your product could appear on digital screens or self-checkout kiosks inside Walmart stores. Imagine the credibility and awareness boost that gives your brand.

Real Talk: The Future of Walmart Connect

Walmart Connect isn’t just growing—it’s transforming how eCommerce brands advertise. Expect even tighter Shopify integrations in the future, AI-driven ad targeting that rivals anything on Facebook, and more omnichannel opportunities.

We’re looking at the early stages of a retail media revolution. The brands that move first are going to win big.

What Should You Do Now?

Here’s your game plan:

1. List Your Products on Walmart Marketplace
   If you’re not already on Walmart Marketplace, this is step one. You can’t leverage Walmart Connect if your products aren’t live on their platform.

2. Start Testing Sponsored Ads
   Begin with small campaigns. Use Walmart Connect’s Sponsored Products to test what works and what doesn’t. Look for early wins to build momentum.

3. Track Your ROI
   Like with any platform, results matter. Keep an eye on metrics like click-through rates and Advertising Cost of Sale (ACoS). Optimize as you go.

4. Think Omnichannel
   Combine online and in-store advertising to maximize impact. For example, run a display ad online and pair it with an in-store promo during peak shopping times.

Final Thoughts

The days of relying on a single sales channel are over. Walmart Connect gives Shopify merchants access to an untapped audience, unmatched data, and advertising tools that go beyond the usual suspects.

If you’re serious about scaling your business in 2025 and beyond, it’s time to stop ignoring Walmart Connect. Start small, test strategically, and watch as it becomes a game-changer for your brand.

Ready to expand your reach? Let’s build smarter.

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