11.13.2025
Buckle up. This is the most important roundup we have sent all quarter.
The ecommerce news cycle has gone into overdrive. TikTok Shop just matched eBay level volume in record time, BFCM has morphed into a month-long grind, a five person team quietly built an eight figure brand, and the AI revolution inside retail is moving faster than anyone expected. Our recent AI analysis pulled a nine point six percent click rate for a reason. The data shocked people, and today’s update builds on that wave.
These are the stories founders are talking about in private group chats but not posting publicly. If you want to stay ahead of the brands that only read headlines, this is the issue to pay attention to.
Let’s dive in.
Top Highlights
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Tech
TikTok Shop just crossed a line that changes everything.
It quietly reached the same order volume as eBay and it did it in a fraction of the time. The question is no longer whether TikTok Shop is legit. The question is why brands are still treating it like a side quest.
This breakdown shows how TikTok pulled off one of the fastest commerce ramps in history, why the algorithm is suddenly favoring sellers, and the exact moves smart founders are using to turn viral videos into real revenue.
AI Drives the Search, Humans Still Drive the Sale
The findings are wild. Shoppers start with AI, then jump to marketplaces, creators, and review sites before they buy. This article breaks down why and what it means for your growth strategy.
News
The NEW BFCM Playbook
BFCM is no longer a moment. It is a month-long marathon that has completely rewritten how shoppers buy and how brands win. This breakdown reveals the three forces driving the 2025 holiday season logistics, boring AI, and TikTok’s new GTM and why the old doorbuster playbook is officially dead.
How a 5-Person Team Built 8-Figure Brand
What does it take for a U.S. team of just five people to build an eight-figure brand? This case study lays out the unconventional structure, key decisions and growth hacks they used to scale rapidly—and how you can adopt their playbook.
