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- The snack brand that 4x'd spend in 30 days (seed oil drama included)
The snack brand that 4x'd spend in 30 days (seed oil drama included)
What we learned scaling $50M+ in DTC revenue
Parker Burr
July 10, 2025
Hey hey hey!
Wild week in the DTC world. Brands are finally waking up to the fact that throwing more creative at Meta isn't a strategy, valuations are getting weird for consumer companies, and one snack brand just proved that seed oil drama can actually scale a business.
Let's dive in.
🔥 The Snack That Broke the Internet
We took a brand riding the seed oil wave and scaled their spend 4x in 30 days while keeping CAC under $85. Here's the exact playbook behind one of our most viral success stories — and why having a clear POV beats having a bigger budget every time.
The secret? It wasn't about the oils...
🎯 Creative Volume is Killing Your Performance
Everyone's obsessed with pumping out 50+ creatives per week. Meanwhile, they're learning absolutely nothing and burning through budget faster than a crypto day trader. After auditing dozens of accounts managing $10M+ in Meta spend, here's why "more" is the wrong answer.
Spoiler: Strategy beats slop at scale every time.
🎯 The Mindset That Separates Winners from Wannabes
I talk to founders all day, and it's gotten scary easy to predict who's going to win. It has nothing to do with funding, team size, or market conditions. It's something much simpler — and much harder to fake.
The difference shows up in 6 months. Every single time.
💰 What's Your Business Actually Worth?
A beauty brand just got valued at $170M with SaaS-level multiples. How? They cracked the code on making a consumer business look like a software company. Here's what every founder gets wrong about valuations — and why your industry might not matter as much as you think.
Plot twist: The shower filter company that thinks like a subscription business.
📧 Your Email & SMS Reality Check
Most brands think their email marketing is "fine" because they hit send and people don't immediately unsubscribe. But "fine" is leaving 30-40% of revenue on the table. Here's the 5-step audit that separates the winners from the wishful thinkers.
If your revenue per email is under $0.50, we need to talk.
That's a wrap for this week.
Keep building, The Bylders Team
P.S. If any of these hit close to home and you want to chat about your growth challenges, just reply to this email. We're always down to talk shop with founders who are serious about scaling.
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