The Bottleneck No One Talks About

Most founders in the $20K–$70K/month stage have the same setup:

• A freelance media buyer running Meta

• A small shop doing Google

• A cousin’s friend making TikToks

• Some half-built Klaviyo flows on the side

It’s not a “bad” approach. In fact, it’s enough to get a brand off the ground. But eventually, it caps out. You plateau.

Why? Because you don’t have a system. You’ve got activity, not infrastructure.

At Pixel Theory, we built the Growth Incubator to fix this exact problem. It’s a 6-month sprint where we rip out the duct tape and build a real growth engine. The kind that gets brands across the $100K/month threshold—and sets them up to scale sustainably.

Here’s what that looks like:

• Creative Testing Engine → Rapid sprints on hooks, angles, and formats to find what actually works.

• Revenue Dashboards → Live CAC, LTV, and contribution margin data. No more flying blind.

• Offer + Growth Modeling → Acquisition flows built around profitability, not just cheap clicks.

• Channel Testing Playbook → Meta, Google, TikTok—tested in sequence with intent, not chaos.

And here’s the kicker: 99% of brands that join the program spend the first few weeks just cleaning up their foundation. Reporting is broken. CAC targets don’t map to reality. Offers aren’t aligned to customer payback.

Once the foundation is reset, growth stops being a guessing game. It becomes a system you can scale.

We’ve seen it work again and again:

• Sip Tequila → Purchases up 3.8x, nROAS nearly doubled.

• Fazit → From $10K/month to $1M/month.

• Unplugs → $50K raised on Kickstarter in 24 hours.

The difference isn’t hacks or hidden levers. It’s infrastructure.

If you’re under $100K/month and serious about growth, the question isn’t “should I try another agency or freelancer?”
It’s: do I have the foundation in place to scale without breaking?

Because duct tape gets you started. Systems get you to scale.

We’re opening a handful of spots for brands spending $20K–$70K/month that want to build the foundation for their next stage of growth.

If that’s you (or someone you know), hit reply or set up a call with us here: