The $847K question every Shopify brand should ask (but doesn't)

Quick question:

How much did you pay in duties last month?

I'll wait.

...

Don't know? Join the club. I've asked this question to 47 brand founders in the last two weeks. Exactly zero could answer it on the spot.

Here's what's wild: These same founders can tell me their Facebook ad spend down to the penny, their ROAS for every campaign, and their conversion rates by traffic source. But when it comes to duties and supply chain costs? Radio silence.

This is costing you more than you think.

Last week, I was on a call with a $12M supplement brand. They've been importing from their manufacturer in Taiwan for three years. THREE YEARS. Turns out their freight forwarder had been classifying their products incorrectly the entire time.

They were overpaying duties by 8.2% on every single shipment.

Do the math. That's not pocket change – that's a down payment on a house they'll never get back.

And now? It's about to get worse.

The tariff environment is absolutely chaotic right now. Rates are shifting quarterly. New trade policies drop with zero warning. One day you're paying 7.5% on your product category, the next day it's 25% because of some regulatory change you didn't see coming.

Most operators are just... hoping for the best. Crossing their fingers that their costs don't explode overnight. That's not a strategy – that's gambling with your margins.

But here's where it gets interesting...

At Evana, we're recovering millions in import duties for brands just like yours. Money that was sitting there, waiting to be claimed back from the government. Money that most founders don't even know exists.

But duty recovery is just the tip of the iceberg.

I've been thinking about something bigger.

What if you had complete transparency into your entire supply chain? Not just "where's my shipment" tracking, but real intelligence:

• Your duty rates trending over time (are they going up? down? why?)

• Classification accuracy scoring (are you overpaying right now?)

• Tariff change alerts and impact modeling (what does the new policy actually cost you?)

• Benchmark comparisons (what are similar brands actually paying?)

• Predictive cost modeling with scenario planning

• Real-time optimization recommendations

What if we could give you stability in this chaos?

Imagine logging into a dashboard and seeing: "New tariff policy drops next month. Here's your exact cost impact: +$23K quarterly. But if you reclassify these 3 product lines and adjust your sourcing mix, you'll actually save $8K instead."

No more surprises. No more scrambling when trade policies shift. Just clear, predictable costs you can actually plan around.

Most brands are flying blind through a $4.8 trillion supply chain.

You're making million-dollar inventory decisions based on incomplete data. You're trusting freight forwarders who might be costing you thousands every month. You're missing duty recovery opportunities that could fund your next product launch.

And worst of all? You're reactive instead of proactive. Playing defense against tariff changes instead of turning them into competitive advantages.

It doesn't have to be this way.

Here's what I'm thinking: What if Evana became your supply chain intelligence platform? Not just duty recovery, but complete visibility and optimization across your entire import operation. Your hedge against an unpredictable trade environment.

But before I go down this rabbit hole, I need to know:

Does this resonate with you?

Are you feeling this pain? Would complete supply chain transparency and predictability actually move the needle for your business? Or am I solving a problem that doesn't exist?

Hit reply and tell me:

1. What supply chain costs keep you up at night?

2. How are you dealing with tariff uncertainty right now?

3. What questions do you wish you could answer about your imports?

4. How much would you pay for complete supply chain clarity and stability?

I read every reply. And if this vision makes sense, I might just build it.

Talk soon,

[Your name]

P.S. If you're curious about that duty drawback money sitting on the table, just reply with "RECOVERY" and I'll have our team run a quick analysis for your brand. No cost, no strings attached. Worst case, you'll know for certain you're not leaving money behind.