Quietly Scaled to $2M+/Month in Under a Year

Most growth stories you see are built on hype. This one was built on structure.

We partnered with two complementary telehealth brands—one focused on men’s health, the other on women’s—and together we scaled them from early-stage traction to over $2M/month in profitable revenue in less than 12 months.

Here’s how we did it:

1. We treated growth like infrastructure, not guesswork

Instead of chasing hacks, we focused on building systems:

• A unified performance dashboard for both brands

• Integrated data pipelines across Meta, Google, TikTok, and backend LTV sources

• Always-on creative testing loops, monitored weekly

• Cohort-based CAC + payback models aligned to LTV

It sounds simple. But most brands skip the fundamentals. We didn’t—and it paid off.

2. We aligned the brands under one performance strategy

Even though they had different audiences, these brands shared the same backend, the same pricing strategy, and the same growth goals. So we structured them like a portfolio.

One media buying pod ran both accounts. We used learnings from one side to inform the other, tested creative formats in parallel, and doubled down on what scaled across both.

Result? Faster feedback loops and significantly more efficient scaling.

3. Creative was the engine behind it all

We weren’t chasing viral UGC trends. We built structured creative workflows designed to generate insights at scale.

That meant:

• Mining reviews, surveys, and Reddit threads for messaging angles

• Briefing 20–30 assets per week tied to specific objections and emotional triggers

• Testing 4–5 variations per concept, not just random ad ideas

• Weekly analysis to document what was working and feed it into the next cycle

Over time, we weren’t just making better ads—we were building a brand messaging playbook that actually converted.

4. We kept the brands lean and profitable while scaling

Too many teams throw spend at growth without understanding their cash cycle.

We didn’t. We built cohort payback models in Month 0–6, so we could confidently scale when CAC was in range—even if initial ROAS looked weak.

With this visibility, we unlocked budget faster, scaled sustainably, and made sure the brands were always in control.

The results:

• Scaled ad spend from $300K/month to $1.2M/month

• Monthly revenue scaled to $2M+

• Customer acquisition improved with 4.1% Meta CTR and below-target CAC

• LTV-to-CAC ratio held steady or improved over time

If you’re in health, wellness, or any high-retention category, this is the playbook.
Don’t just chase performance. Build the foundation that can sustain it.

If you want help building the same systems inside your business, we’re currently onboarding 2 more brands inside our growth portfolio. Reply or apply here to get started.