Quick Wins for Your Week in DTC

Improve Your Email Pop-Up Capture 200% in 3 Days

Look, most email pop-ups suck. I know it. You know it. Your customers definitely know it.

But here's the thing: I just helped a home goods brand fix theirs and BAM — they went from a pathetic 1.2% capture rate to 3.8% overnight.

That's money in the bank, folks.

The craziest part? The best tweak took 10 minutes. TEN. MINUTES. And it drove 42% of the improvement.

I'm not talking about those annoying wheel-of-fortune pop-ups that make me want to throw my laptop out the window. Those are garbage.

These are simple psychological triggers that actually respect your customers while filling your list. One brand even saw their bounce rate DROP 6% while capturing more emails. Crazy, right?

Implement this stuff by Friday. Thank me next week when you're drowning in new subscribers. Read the full story here.

Reduce Your Klaviyo Bill by 40% in 30 Minutes or Less

Hot take: You're probably flushing hundreds (maybe thousands) down the toilet on your Klaviyo bill every month.

I audited 12 DTC brands last week. All of them — yes, ALL — were overpaying.

One apparel store slashed their monthly bill from $1,850 to $1,120 in literally 30 minutes. That's $730 back in their pocket. Every. Single. Month.

No, you don't need to switch to some janky discount platform. This is about cutting the fat from what you already have.

Most of you are paying for "phantom contacts" and useless segments that generate zero dollars. It's nuts.

One founder told me this saved them enough cash to finally hire the VA they'd been putting off. That's a game-changer, people.

Reduce Your Klaviyo Bill Here

3 Spring Sale Alternatives That Generated 60% More Revenue Than Traditional Discounts

"Spring Sale 20% off everything!" = The laziest, most boring promo ever.

I analyzed what 20+ seven-figure brands are doing instead, and it's way more interesting (and profitable).

One skincare brand tried alternative #2 from my list and made $127K in a single weekend. With BETTER margins than their usual discounting strategy.

These aren't complicated either. They're simple positioning shifts that create urgency without gutting your profits.

My favorite approach actually INCREASED average order value by $32 while still making customers feel like they were getting a sweet deal.

March and April are coming up fast. Ditch your boring "Spring Sale" plans and try these instead.

Get the full breakdown here.

The 15-Minute Product Page Audit That Increased Conversion Rates By 27%

I'm obsessed with product pages. I've studied hundreds of them.

So I made this 12-point checklist and tested it on a supplement brand that was struggling to convert.

After making just 7 changes from my list, their conversion rate jumped from 1.8% to 2.3% in one week.

Here's the kicker: One specific fix took 5 minutes — FIVE MINUTES — and drove 40% of the improvement.

You don't need to redesign your entire site or hire some fancy CRO agency charging $20K a month. These are quick surgical tweaks your competitors are sleeping on.

One founder used my checklist and immediately spotted why their best-seller suddenly stopped converting. Fixed it that day. Sales back up.

How to Save Your Bookkeeper 22 Hours Per Month

Nomad Goods was drowning in reconciliation hell.

They sell those slick electronics accessories you've probably seen. Their finance team was wasting 25+ hours every month manually downloading Shopify reports and reconciling thousands of transactions.

It was a nightmare.

Then they found Numeral (https://www.numeralhq.com/).

Now they do the same work in 3 hours. That's a 22-hour time savings EVERY MONTH.

"We were spending days on reconciliation. Numeral turned that into hours," their finance team told me.

The automated Shopify-to-accounting sync eliminated all the human error too. Plus they close their books way faster now so the team can focus on what they do best.

Check out Numeral here and get your time back.

That's a Wrap for This Week

Alright, time to stop reading and start implementing. Which of these tactics are you going to try first?

Hit reply and let me know - I love hearing your results and might even share some additional tips specific to your situation.

Want to connect beyond email? I'm pretty active on LinkedIn sharing my journey.

Connect with me here.

See you next week with more actionable, no-BS strategies that your competitors aren't using yet.

Stay profitable,

Parker Burr

P.S. If you’re looking to get more profit out of your retention efforts, I’ve love to show you what we can do at the Bylders, connect this week?