Meta’s Coming for AI Slop

If you’ve been relying on ChatGPT scripts and recycled memes to grow your Facebook audience — it might be time to rethink the strategy.

Meta just announced that it’s tightening the screws on “unoriginal content”, with a specific focus on AI-generated replicas and low-effort reposts that add “little to no value.” Creators and Pages relying on this kind of content are about to see reduced reach and monetization opportunities.

What Counts as Unoriginal Content?
According to Meta, the crackdown targets things like:

• AI-generated content that mimics existing personalities or creators

• Reposted content that doesn’t add meaningful commentary, editing, or transformation

• “Slop content” from low-quality pages trying to game engagement with mass output and zero originality

In other words: posting fast, cheap content with no angle or value-add is going to get punished.

What’s Still Fair Game?
Meta’s not coming for all AI content — just the lazy stuff.

✅ Content that uses AI as a tool, not a shortcut
✅ Creators that transform, remix, or add original context
✅ High-quality work that drives real discussion and engagement

It’s a reminder: AI isn’t a strategy. It’s a tool. And tools don’t build empires — vision and voice do.

Why It Matters
For brands and creators: this is a shot across the bow.
Meta wants authenticity, originality, and community-building, not AI echo chambers.

For marketers: this is a chance to double down on thoughtful content and strong creative testing loops. Quality is back. Strategy is back. The brands that understand their voice — and audience — will keep winning.

If you’re looking to build content that performs without falling into the “AI sludge trap,” shoot me a message.