KNO Just Got Smarter: Introducing Pre-Purchase Surveys

If you’ve been fighting attribution, maybe it’s time to start understanding it.

KNO is no longer just a post-purchase survey company. Today, they’re launching pre-purchase surveys (in alpha), unlocking a new way for brands to gather critical customer insights before a purchase happens.

Why This Matters

The average Shopify conversion rate sits at a mere 1.4%. That means the vast majority of website visitors leave without completing a purchase, leaving brands with limited data on their intent, friction points, and preferences.

That changes today.

With KNO’s new pre-purchase surveys, brands can now gather insights from all website visitors—not just those who complete a checkout.

How It Works

Brands can now deploy surveys on their consumer-facing websites using multiple presentation modes:
✅ Pop-up (great for timely, high-response surveys)
✅ Tab (perfect for evergreen feedback, like product insights)
✅ Banner (a more subtle, always-visible option)

Surveys can be triggered based on:
➡️ Exit intent (when a cursor moves outside the window)
➡️ Scroll depth (to capture feedback based on engagement)
➡️ Time on page (to engage users at strategic moments)

Early Use Cases

Brands testing this feature are already seeing major benefits, including:

📉 Reducing friction in the buying process – Identify and address obstacles that prevent conversions.
🛍 Optimizing merchandising – Ask visitors what they’re looking for in real-time:

• Size, color, category/style, material, occasion

• Who they’re shopping for

• What brought them to the site

Want to Try It?

KNO is opening this up to 2-3 more brands for early access. If you're interested in testing pre-purchase surveys on your site, now’s the time to get in.

🚀 DM Bar Bruhis to be one of the first to try it!