I exported all of my Linkedin posts

1. Engagement Correlates with Post Format

• Image-based Posts: These consistently achieved higher engagement rates than text-only posts. They likely stood out visually in feeds, making them more engaging.

• Takeaway: Incorporate more visual content, especially custom images or infographics tailored to your audience.

2. Timing Affects Performance

• Posts made in the early mornings (7–8 AM) had consistently higher engagement rates. This suggests that your audience engages most during their morning routine or before starting work.

• Takeaway: Post early to align with peak scrolling times for your target audience.

3. Consistency Matters

• Posts spaced evenly across the year generally performed better, suggesting consistent posting helps maintain audience interest and engagement.

• Takeaway: Commit to a posting schedule (e.g., 2-3 posts per week) to build a habit with your audience.

4. Personal and Relatable Content Wins

• Posts that included personal stories or lessons from your entrepreneurial journey resonated strongly, as reflected by higher reactions and comments.

• Takeaway: Focus on storytelling and relate lessons to your personal experiences. Audiences love authentic content that feels human.

5. Controversial or Thought-Provoking Topics Spark Comments

• Posts with bold statements or predictions (e.g., “DTC brands are struggling; here’s why…”) received more comments and shares, indicating these posts drove conversation.

• Takeaway: Leverage bold headlines or challenge common perceptions to encourage discussion.

6. Underperformance of Instant Shares

• Instant shares had negligible engagement compared to original content. This suggests your audience prefers unique, thought-out posts.

• Takeaway: Focus on creating original content and limit direct sharing unless accompanied by strong commentary.

7. High Impressions ≠ High Engagement

• Some posts had significant impressions but low engagement rates, indicating a need for stronger hooks or calls to action.

• Takeaway: Optimize the first 1-2 lines of your posts to hook readers and encourage engagement (e.g., a direct question or bold statement).

8. Engagement Rate Trumps Volume

• High engagement rates on fewer posts can outperform frequent low-engagement posts. Quality over quantity is key.

• Takeaway: Invest more time crafting posts that provide value or spark emotion rather than focusing on posting frequently.

9. The Importance of Reactions vs. Comments

• Posts with balanced reactions (likes, claps, etc.) and comments tended to have better overall performance. This suggests that reactions signal agreement, while comments drive visibility.

• Takeaway: Encourage comments by asking open-ended questions or prompting responses directly in the post.

10. Specific Themes and Niches Work Well

• Posts discussing actionable business strategies, unique insights into DTC challenges, and founder success stories drove the most interest.

• Takeaway: Continue to niche down into these topics while experimenting with new, adjacent areas like AI in eCommerce or building personal brands.

11. The Power of CTA (Call-to-Action)

• Posts that ended with a strong CTA (e.g., “What do you think?” or “Drop your biggest challenge in the comments”) saw higher comment counts.

• Takeaway: Never leave a post without inviting the audience to engage. CTAs drive interactions.

12. Comments as Engagement Drivers

• A higher number of comments correlated strongly with better overall engagement rates, suggesting LinkedIn prioritizes posts that spark dialogue.

• Takeaway: Create content that asks for opinions or invites debate, as this can significantly boost post visibility.

Final Thoughts & Takeaways

The data doesn’t lie—your LinkedIn strategy is a treasure trove of insights. If there’s one lesson to take into 2025, it’s this: LinkedIn rewards content that adds value, sparks conversation, and feels personal.

Here’s what to keep top of mind:

1. Engage Early, Consistently, and Authentically:

   • Post when your audience is most active (early mornings work best).

   • Share regularly but prioritize quality over quantity.

   • Speak from experience—your personal stories are what your audience connects with most.

2. Create Conversations, Not Just Content:

   • Bold statements, thought-provoking ideas, and direct questions are your secret weapons. Use them to invite dialogue and build community.

3. Leverage Visuals:

   • Posts with images stand out and drive engagement. A simple graphic or even a photo can make a world of difference.

4. Focus on Hooks and CTAs:

   • The first two lines of your post can make or break its success. Start with something bold, surprising, or emotional, and always include a clear call-to-action at the end.

5. Learn, Iterate, Repeat:

   • Treat each post like an experiment. Review your metrics, double down on what works, and don’t be afraid to try new things.

2025 is your year to own LinkedIn. With the right mix of strategy, authenticity, and consistency, there’s no limit to how much impact you can create.

-Chat GPT