Best Email Pop-Ups for eCommerce in 2025 (That Actually Convert)

If you're running an eCommerce brand and your email pop-ups aren’t pulling at least a 5-10% opt-in rate, you're leaving serious money on the table.

The days of annoying, generic "Sign up for 10% off" pop-ups? Over.

Consumers are smarter. Inbox real estate is competitive. And if your pop-ups aren’t strategically designed to convert, you're just another brand throwing discounts at people who won’t even open your emails.

So, let’s fix that. Here’s exactly how to create high-converting email pop-ups for your Shopify store in 2025.

What Makes a Pop-Up Actually Convert?

A good pop-up stops visitors in their tracks—without pissing them off.

A great pop-up makes them think:
"Oh, this is actually worth giving my email for."

Here’s the formula that works in 2025:

✅ Timing: Don’t hit them the second they land. Wait 5-10 seconds, or trigger it based on scroll depth (40-60%). Exit intent pop-ups still work—if done right.

✅ Offer: If your pop-up is just “10% off your first order,” guess what? So is everyone else’s. Try:

• A mystery offer (e.g., “Spin to reveal your VIP discount!”)

• A free gift instead of a discount (perceived higher value)

• Exclusive early access to drops, not just a % off

• Chance to win a Giveaway “Enter to win $500 shopping spree” - this is been a top performer of ours for over 7 years…

✅ Copy: Clear, conversational, and benefit-driven.

• ❌ “Sign up for our newsletter” (No one cares.)

• ✅ “Get VIP access to exclusive drops & secret discounts” (Sounds valuable.)

• ✅ “The discount we never post on the site? It’s yours.”

✅ Design: Mobile-first. Big, clear CTA. No clutter. Test two-step forms (email first, then phone number).

✅ Trust Factor: People hesitate to drop their email because they don’t want spam. Add a simple trust signal: “No spam. Just VIP perks & first dibs on new drops.”

Real Examples: High-Converting Pop-Ups That Work

Let’s look at what’s actually working for real brands right now.

1. Fazit Beauty – AI-Powered Pop-Up That 3X’d Sign-Ups

🚀 Strategy: Instead of the usual discount bribe, Fazit used an AI-powered quiz pop-up that offered a personalized skincare routine in exchange for an email.
💡 Why it worked: Consumers LOVE customization. Instead of a generic pop-up, they saw: “Get your personalized skincare match in 30 seconds.”
📈 Results: Email sign-up rate jumped from 5% to 18%—over 3X growth.

2. Apparel Brand – The ‘Backstage Pass’ Pop-Up

🔥 Strategy: Instead of “10% off,” this brand framed their pop-up as a VIP access pass.
💡 Why it worked: The pop-up read: “Wanna skip the line? VIP members get 24-hour early access to every new drop. Sign up now.”
📈 Results: 10.5% opt-in rate. (Better than 90% of discount-based pop-ups.)

3. High-Ticket Brand – “Secret Club” Pop-Up

🎭 Strategy: Used exclusivity & scarcity psychology. The pop-up read:
"We're not for everyone. But if you're one of us, you’ll want in. Enter your email for an invite to The Inner Circle."
💡 Why it worked: Instead of asking people to sign up, they made it feel like a private club.
📈 Results: 12% opt-in rate. No discount needed.

Tools to Build These Pop-Ups (Without Coding)

Want to create pop-ups like these? Here are the best tools for Shopify brands in 2025:

🔹 Black Crow AI – AI-driven pop-ups that adapt based on user behavior (used by Fazit Beauty).
🔹 Justuno – Advanced segmentation (shows different pop-ups to different audiences).
🔹 OptiMonk – Great for two-step pop-ups & quizzes.
🔹 Klaviyo – Best for integrating with your email flows.

**for the Fazit example we layered Black Crow Ai + Klaviyo and it freakin crushed it! 18% sign-up rate…crazy.

Final Thoughts: Your Pop-Up Might Suck. Fix It.

If your email list isn’t growing, your pop-up is probably the problem.

You don’t need to offer a bigger discount—you need to offer something better.

✅ Make it feel exclusive.
✅ Test different formats (quizzes, VIP access, mystery offers).
✅ Use strong, non-boring copy.

💡 Your move: Take 15 minutes today and audit your current pop-ups. If your opt-in rate isn’t above 5%, it’s time for an upgrade.

Need help setting it up? We do this all day. Shoot me a DM or check out Bylders.io to get started. 🚀

-Parker Burr

Founder @ Bylders