Amazon’s War, $475M Bets, and a Toilet Stool Empire

Every week we dig through the noise to find the stories, trends, and playbooks that’ll actually make you better at building, running, and scaling your business.

This week is stacked. We’ve got billion-dollar battles, AI prompts you can steal, a $475M comeback story, and… a toilet stool empire.

Let’s get into it 👇

Amazon vs. Google: It’s On

Amazon just made a move that could siphon billions from Google’s ad machine — and it has massive implications for anyone who relies on search traffic. I break down the strategy, the ripple effects, and exactly how merchants should prepare.
👉 Read the breakdown

3 Shopify AI Prompts That’ll Make You Money This Week

Most people use AI like a toy. I use it like an unpaid analyst, copywriter, and CRO consultant. These 3 prompts will help you:

• Surface your most profitable products

• Build revenue-driving email sequences

• Fix your checkout leaks

  👉 Steal the prompts

The $2.5M Bet That Became a $475M Brand

This founder took a massive swing, almost lost it all… and ended up creating a brand worth nearly half a billion. I unpack the bet, the execution, and the lessons you can steal without risking millions.

👉 See the playbook

Female Shoppers Are Slowing Down — Here’s How to Win Them Back

Women control 59% of discretionary retail spend, but their purchase growth just flatlined. I share 3 quick changes you can make this week to re-engage them — without discounting your brand into oblivion.

👉 Get the framework

Let’s Meet in Denver at Newtopia

I’ll be in Denver for Newtopia — the ultimate mash-up of founders, operators, and brand builders. If you’re there, let’s connect.

👉 RSVP here

How a Toilet Stool Became a $100M Brand

From Shark Tank to viral ads and a big exit — Squatty Potty is the weirdest, smartest brand-building story you’ll read this week. I break down 5 growth tactics you can swipe for your own biz.

👉 Read the lessons

Pick one story. Apply one idea. Tell me what happens.

Until next time,
Parker Burr & Graham Welter

ps - We reach +48,000 Shopify founders and operators every week — all looking for tools, partners, and solutions to grow their businesses. If that’s your audience, we should talk. Reply here to get in front of this audience.