95% of Your Website Traffic is Anonymous

Here's a stat that should keep every CMO awake at night:

Only 5% of your website visitors are actually identifiable. The other 95%? Complete strangers who browse your site, maybe add stuff to cart, then vanish into the digital ether.

That's not a marketing problem. That's a revenue hemorrhage.

Think about it: You're spending thousands on ads to drive traffic to your site, but you can't even send a follow-up email to 95% of the people who show up. It's like hosting a party where most guests wear invisibility cloaks.

The Anonymous Traffic Problem Nobody Talks About

Every ecommerce brand has this same nightmare scenario:

Someone spends 12 minutes browsing your site. They add a $200 item to cart. They enter their email on the checkout page but get distracted by a Slack notification. They close the browser tab.

Game over.

Sure, you might have their email from that one checkout attempt, but you have zero context about their browsing behavior, their preferences, or what actually drove them to almost-purchase. Your retargeting campaigns are shooting in the dark.

Meanwhile, your competitors who've cracked the identity code are sending personalized emails to people who visited their site once, three months ago.

Enter Wunderkind's Secret Weapon

Wunderkind has been quietly solving this problem for years. Their whole thing is transforming anonymous traffic into known customers through what they call "agentic AI decisioning and identity resolution."

Basically, they're scary good at figuring out who people are, even when those people haven't told them who they are.

The result? Brands using Wunderkind can reach up to 10x more people with personalized messages than brands stuck with traditional email capture methods.

But here's where it gets interesting...

The Unbundling Move

Until now, if you wanted access to Wunderkind's identity superpowers, you had to go full-service. They'd handle your entire email operation - the creative, the sends, the timing, everything.

Great if you want a done-for-you solution. Not so great if you're already invested in your email infrastructure or if you're the type of marketer who needs control over every campaign detail.

Now Wunderkind has launched their flexible integration network called 'Build' - and its basically their identity technology, unbundled.

What Build Actually Gives You

Think of Build as Wunderkind's greatest hits album, but you get to pick which tracks to play:

The Identity Engine: Get access to their identity network that turns anonymous visitors into known customers. Instead of reaching 5% of your traffic, you can now reach 30%+ with personalized messages.

The Decision Brain: Their AI decides who to message, when to message them, and what kind of message will work. But instead of Wunderkind sending the message, they ping YOUR email or SMS/MMS system.

The Data Pipeline: All of Wunderkind's behavioral and identity data flows into YOUR tech stack. Your CDP, your data warehouse, your custom dashboards - wherever you want it.

The Creative Control: You keep your brand voice, your email templates, your approval workflows. Wunderkind provides the intelligence; you provide the execution.

Why This Changes Everything

Here's the thing about identity resolution: It's really, really hard to do well. Most brands try to build it in-house and end up with systems that work about as well as a chocolate teapot.

But it's also the difference between a 2% email capture rate and a 25% email capture rate. It's the difference between sending batch-and-blast campaigns to your existing list and sending personalized messages to people who visited your site once, six months ago.

Build gives you access to enterprise-level identity resolution without having to rebuild your entire marketing stack or give up creative control.

The Real Question

The question isn't whether you need better identity resolution. (You do.) The question is whether you're willing to let someone else handle your email campaigns to get it.

With Build, you don't have to choose anymore.

You can keep your existing email workflows, your brand voice, your creative process - but now you're working with 10x more data about 10x more people.

Worth exploring. Learn more here

P.S. - If you're curious about your current anonymous traffic problem, most analytics tools will show you this data. Fair warning: The numbers are probably worse than you think.