Most ecommerce brands obsess over subject lines and discount codes. Meanwhile, they're ignoring the small details that actually move the needle.
Here are 4 things you probably haven't touched in months (or ever) that are costing you money:
1. Change Your "From Name" Every Few Weeks
You know what kills open rates? Familiarity.
People stop seeing your emails when they always come from "The Acme Co Team" or "Sarah at Acme." Their brain registers it, files it away, and moves on.
The fix: Rotate your sender name every 2-4 weeks. Try:
Your brand name
Founder's first name
"Your friends at [Brand]"
"[Brand] Team"
A specific person's name (your email manager, customer success lead, etc.)
This isn't about tricking people—it's about pattern interruption. A fresh sender name makes people actually look at the email instead of scrolling past on autopilot.
Pro tip: Track open rates for each sender name variant. You'll quickly see which one your audience prefers, but keep rotating to avoid fatigue.
2. Update Your Sender Profile Photo Seasonally
If your Klaviyo sender photo is still your plain logo from 2022, you're wasting prime real estate.
Gmail and Apple Mail show sender photos right next to your subject line. That's visual real estate most brands completely ignore.
The fix: Swap your sender photo every season or campaign:
Holiday colors (red/green for December, pastels for spring)
Product-focused (your hero product on a colored background)
Brand colors that match your current campaign theme
This creates visual consistency between inbox and email content. When someone sees a bright seasonal photo next to your email, it signals "this is timely and relevant"—not just another automated blast.
3. A/B Test Your Welcome Flow CTA (It's Your Highest-Converting Email)
Your welcome series converts at 5-10%. Your campaigns convert at maybe 1-2%.
So why the hell are you split-testing campaign subject lines instead of optimizing the email that actually drives revenue?
The fix: Open your welcome flow's first email. Create an A/B test solely on the hero CTA button.
Test variants like:
"Shop Now" (generic, baseline)
"Try It Risk-Free"
"Explore [Product Category]"
"See What's New"
"Get My [Product]"
Why this works: Different CTAs attract different buyer psychology. "Shop Now" is transactional. "Explore" is curiosity-driven. "Try It" reduces friction. You won't know what your audience responds to until you test it.
One client changed their welcome CTA from "Shop Now" to "Find Your Match"—conversion rate jumped 18%. That's real money from one button.
4. Add Big, Clickable Collection Buttons to Your Footer
Your email footer is a graveyard of tiny, useless links nobody clicks.
But here's the thing: people scroll to the bottom. Especially on mobile. And when they get there, you're giving them... your privacy policy and an unsubscribe link.
The fix: Add 3-4 large, intentional collection buttons at the bottom of every email:
Best Sellers
New Arrivals
Last Chance / Sale
[Seasonal Collection]
Make them big. Make them thumb-friendly. Make them obvious.
Why this works: Not everyone is ready to buy from your main CTA. But if they scrolled to the footer, they're still engaged—they just didn't see what they wanted yet. Give them an easy exit ramp to keep browsing instead of closing the email.
Think of it like endcap displays at a grocery store. You already got them to walk down the aisle (open the email). Don't let them leave empty-handed.
The Bottom Line:
None of these require a designer. None require a developer. None require a big budget.
They just require you to stop ignoring the details.
Pick one. Test it this week. Track the results.
You'll be shocked how much revenue is hiding in the stuff you've been skipping over.
Cheers,
