380% Growth, 0 BS: What Actually Worked for Sip Tequila

We’ve been working with Sip Tequila for 9 months now — and it’s been one of those rare brand-agency partnerships where everything clicks.

But let’s be clear: this wasn’t some “hockey stick growth” fairytale where we dumped money into Meta and magically scaled.

This was structured. Scrappy. And relentlessly aligned to revenue.

Here’s what happened:

• +380% growth in purchases

• 4.95x return for every $1 spent

• +75% boost in click-through rate

• All while scaling efficiently across Meta and Google

And yeah, we’re proud of those numbers. But the truth is, the strategy behind them is way more interesting — and a hell of a lot more useful if you’re building a DTC brand right now.

Here’s what we actually did:

Started with financials, not platforms
We didn’t “optimize for engagement.” We aligned media KPIs with hard business goals. Contribution margin, payback window, blended ROAS — that’s the language that matters when you want to scale profitably.

Built a high-AOV strategy around LTV
Sip has a premium product with a high average order value. That meant we couldn’t just chase CAC — we needed a channel mix that brought in quality customers who’d actually buy again.

Switched to ROAS-based optimization
Ditching lowest cost bidding and shifting to ROAS goals gave us more control over spend efficiency. With the right creative inputs, Meta finally started to play nice.

Tightened the calendar
We created a shared marketing calendar to time paid campaigns with product drops, seasonal demand, and content pushes. That alignment = consistent lift across the board.

Launched creative sprints that didn’t suck
We didn’t wait for perfect. We built fast testing loops, iterated weekly, and scaled winners. CTR jumped 75%, and CPC dropped 12% without compromising quality.

Here’s what we learned:

Great performance isn’t about chasing the newest tactic. It’s about asking better questions, like:

• What’s our actual margin for error on CPA?

• Where does LTV come from — and how do we frontload it?

• What levers are hiding in plain sight?

And when you work this closely with a team like Sip Tequila — one that’s hungry, curious, and actually wants to scale the right way — you unlock answers fast.

So what’s the takeaway?

Most brands don’t need more spend.
They need a better framework.

If you’re running a DTC brand and you’re past the “let’s test some ads” phase — we’re the team you bring in to scale with precision.

Growth is noisy. We help you cut through it.

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Pixel Theory
Growth-Obsessed. Creative-Led. Performance-Driven.