The stuff we're implementing for clients that's delivering insane ROI (while everyone else wastes money on the same old crap)

The "Ugly Email" Revival

Why adding plain, authentic-looking emails to your mix is crushing conversion records

I'm going to say something controversial: Your beautiful, templated emails are leaving money on the table. After analyzing data from dozens of 7 and 8-figure brands, I've discovered that adding "ugly" plain-text style emails to your campaign mix can increase open rates by up to 100% and boost revenue by 33%. We're seeing these results consistently with our clients at Bylders.io.

Read the full breakdown here →

Why Strategic Gifting Should Be Your Largest Marketing Investment

The counterintuitive approach that's delivering better ROI than Facebook ads

When I was at Feat (featclothing.com), we had a FULL-TIME employee whose only job was finding the right people to gift our products to. That period? It was when we saw the most organic growth in the history of the company. Think about that. While most brands are increasing their ad spend and watching their CAC skyrocket, strategic gifting is delivering 3-5X higher conversion rates with dramatically better ROI.

Get the complete playbook here →

BubbaAI: My New Tool That's Adding 24% More Revenue to Klaviyo Accounts

I built this to solve our own problem. Now you can use it too.

I got tired of spending countless hours manually optimizing Klaviyo campaigns for our clients, so I built BubbaAI as an internal tool for my team at Bylders.io. The results? An average 24% increase in email marketing ROI and 32% boost in open rates. After seeing what it did for our clients, I'm now making it available to other brands. If you're using Klaviyo and want to extract significantly more revenue from your existing list, join the waitlist here →

Content of The Week

Last week I jumped on a mic with my buddy who just launched a killer new show called "Industry Game."

Instead of the usual boring founder interview (yawn), we went DEEP on the behind-the-scenes stuff I've never shared publicly before. We broke down exactly how we grew Bylders.io, the mistakes that cost us six figures of revenue, and the unconventional tactics that are working right now.

If you want to hear me uncensored (and maybe learn a few things you can immediately steal for your business), check it out here →

PS: If you dig the episode, do me a solid and leave a rating. My friend's just starting out and those early reviews make a huge difference.

Guest Spotlight

He Built an 8-Figure Business Selling FIREWOOD to Celebrities

My buddy Leroy Hite took one of the most commoditized products on earth (literally just wood that burns) and transformed it into a luxury experience that celebrities and 5-star hotels can't get enough of. His secret? A "three-legged stool" framework that works for ANY product category.

I forced him to break down exactly how he built Cutting Edge Firewood into the "Rolls Royce of firewood" and why most businesses collapse by missing just one crucial leg of the stool. If you're selling anything in a crowded market, this is required reading →

This FREE Google Sheet Helped Scale Multiple Brands to $1M+/Month in Ad Spend

ROAS is the most overrated metric in ecommerce. My friend at Pixel Theory just released their "Daily Profit Tracker" - the EXACT Google Sheet template they've used to scale multiple brands from $200K to over $1M monthly ad spend (while staying profitable).

This isn't some fluffy vanity metric tracker. It's the real deal that forces you to confront the metrics that actually matter: new customer CAC, new vs. returning revenue, daily profitability, and more. If your marketing dashboard doesn't show you these numbers, you're flying blind.

Grab the free template here → (I've been using it for weeks and it's completely changed how I evaluate our marketing performance)