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Sep 11, 2025

The Brutal Truth: Your Marketing Strategy Is Probably Garbage

here's how to fix it today

Parker Burr, +1

Sep 11, 2025

The Email Funnel Framework That's Driving 53% Revenue Attribution

And Why Your "Creative" Strategy Is Killing Your Conversions

Parker Burr

Sep 10, 2025

The Justification Gauntlet: Proving Growth in an Era of Scrutiny

The uncomfortable truth: marketing has never been under more pressure to justify itself

Graham Welter

Sep 10, 2025

BFCM 2025: What Actually Moves Revenue

What I would recommend for BFCM strategy

Graham Welter

Sep 09, 2025

UGG Stole a Brand and Built a Billion-Dollar Empire

Turns out, they stole the brand and product entirely...

Parker Burr

Sep 09, 2025

🛒 The Rise of AI Shopping Agents: Is Your Brand Ready?

how to win ai shopping agents over for your business

Parker Burr

Sep 04, 2025

The real reason your brand is plateauing

Plus, the secret to selling $500 serums and the one metric that actually predicts growth

Graham Welter

Sep 03, 2025

The Bottleneck No One Talks About

Why Early-Stage Brands Plateau (and How to Break Through)

Graham Welter

Sep 03, 2025

Why Cohort Analysis Is the Growth Unlock No One Talks About

The Secret CFO-Level Metric Driving Predictable Growth

Graham Welter

Sep 02, 2025

Selling Perception, Not Product: The Beauty Brands Playbook

Why $500 Serums Sell (and It’s Not About the Formula)

Graham Welter

Aug 28, 2025

Can Machine Learning Beat Klaviyo’s Segments?

ai segments for the win?!

Parker Burr

Aug 28, 2025

The End of $20,000 Legal Bills?

never found a lawyer that left me thinking "wow they brought so much value"

Parker Burr

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