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UGG Stole a Brand and Built a Billion-Dollar Empire
8 hours ago

UGG Stole a Brand and Built a Billion-Dollar Empire

Turns out, they stole the brand and product entirely...

Parker Burr
Parker Burr
🛒 The Rise of AI Shopping Agents: Is Your Brand Ready?
9 hours ago

🛒 The Rise of AI Shopping Agents: Is Your Brand Ready?

how to win ai shopping agents over for your business

Parker Burr
Parker Burr
The real reason your brand is plateauing
Sep 04, 2025

The real reason your brand is plateauing

Plus, the secret to selling $500 serums and the one metric that actually predicts growth

Graham Welter
Graham Welter
The Bottleneck No One Talks About
Sep 03, 2025

The Bottleneck No One Talks About

Why Early-Stage Brands Plateau (and How to Break Through)

Graham Welter
Graham Welter
Why Cohort Analysis Is the Growth Unlock No One Talks About
Sep 03, 2025

Why Cohort Analysis Is the Growth Unlock No One Talks About

The Secret CFO-Level Metric Driving Predictable Growth

Graham Welter
Graham Welter
Selling Perception, Not Product: The Beauty Brands Playbook
Sep 02, 2025

Selling Perception, Not Product: The Beauty Brands Playbook

Why $500 Serums Sell (and It’s Not About the Formula)

Graham Welter
Graham Welter
Can Machine Learning Beat Klaviyo’s Segments?
Aug 28, 2025

Can Machine Learning Beat Klaviyo’s Segments?

ai segments for the win?!

Parker Burr
Parker Burr
The End of $20,000 Legal Bills?
Aug 28, 2025

The End of $20,000 Legal Bills?

never found a lawyer that left me thinking "wow they brought so much value"

Parker Burr
Parker Burr
AI-Generated “Sell-It-Before-You-Make-It”
Aug 27, 2025

AI-Generated “Sell-It-Before-You-Make-It”

the latest unlock for DTC merchants and ai tools

Parker Burr
Parker Burr
The De Minimis Disruption
Aug 25, 2025

The De Minimis Disruption

Life After the $800 Loophole

Graham Welter
Graham Welter
Amazon Ghosts Google: What DTC Brands Just Learned About the “Volume Trap”
Aug 25, 2025

Amazon Ghosts Google: What DTC Brands Just Learned About the “Volume Trap”

Graham Welter
Graham Welter
Quick Commerce, Costco’s Digital Shelf & The Clean Label Takeover
Aug 19, 2025

Quick Commerce, Costco’s Digital Shelf & The Clean Label Takeover

Instant delivery. New distribution. More customers. More Scale.

Parker Burr
Parker Burr
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