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9 Lessons From Simple Modern’s First Year on TikTok Shop (130k Orders Later)
1 hour ago

9 Lessons From Simple Modern’s First Year on TikTok Shop (130k Orders Later)

How to Win with Tiktok Shops

Parker Burr
Parker Burr
OpenAI x Shopify: The Complete Analysis
1 hour ago

OpenAI x Shopify: The Complete Analysis

the future of shopping is here

Parker Burr
Parker Burr
Coca-Cola's Billion-Dollar Moat Isn't a Secret Formula
Sep 28, 2025

Coca-Cola's Billion-Dollar Moat Isn't a Secret Formula

Challenger brands burn 20% of revenue on ads

Graham Welter
Graham Welter
The AI Holding Pattern is Killing 7-Figure Brands
Sep 25, 2025

The AI Holding Pattern is Killing 7-Figure Brands

and how to UNLOCK next level growth

Parker Burr
Graham Welter
Parker Burr, +1
Why Shopify PDPs Feel Like Dead Ends (And How to Fix It)
Sep 22, 2025

Why Shopify PDPs Feel Like Dead Ends (And How to Fix It)

I Can't Be the Only One Who Wants This:

Parker Burr
Parker Burr
The Decade of Identity Capital
Sep 22, 2025

The Decade of Identity Capital

how to navigate your 20s, 30s and 40s

Parker Burr
Parker Burr
Don't let the dream of tomorrow’s AI destroy today’s revenue
Sep 21, 2025

Don't let the dream of tomorrow’s AI destroy today’s revenue

AI Holding Pattern" is Quietly Killing Your Brand

Graham Welter
Graham Welter
New Fronts in the Battle for the Consumer
Sep 21, 2025

New Fronts in the Battle for the Consumer

Incumbent Innovation and the Trust Deficit

Graham Welter
Graham Welter
The DTC Reckoning: From “Growth at All Costs” to Growth That Lasts
Sep 21, 2025

The DTC Reckoning: From “Growth at All Costs” to Growth That Lasts

you’ve probably heard the same headline recycled for years

Graham Welter
Graham Welter
The ChatGPT Era. $450K in refunds. $500K in TikTok ads.
Sep 17, 2025

The ChatGPT Era. $450K in refunds. $500K in TikTok ads.

From Amazon to TikTok to Duty Refunds — 4 big lessons.”

Parker Burr
Graham Welter
Parker Burr, +1
How I found $450K+ for  2 Shopify brands
Sep 17, 2025

How I found $450K+ for 2 Shopify brands

they didn't even realize they could get this money back!

Parker Burr
Parker Burr
The Google Era. The Facebook Era. The TikTok Era. Now... the ChatGPT Era.
Sep 17, 2025

The Google Era. The Facebook Era. The TikTok Era. Now... the ChatGPT Era.

don't miss the early days

Parker Burr
Parker Burr
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