Don't let the dream of tomorrow’s AI destroy today’s revenue

Don't let the dream of tomorrow’s AI destroy today’s revenue

AI Holding Pattern" is Quietly Killing Your Brand

Graham Welter
Graham Welter
New Fronts in the Battle for the Consumer

New Fronts in the Battle for the Consumer

Incumbent Innovation and the Trust Deficit

Graham Welter
Graham Welter
The DTC Reckoning: From “Growth at All Costs” to Growth That Lasts

The DTC Reckoning: From “Growth at All Costs” to Growth That Lasts

you’ve probably heard the same headline recycled for years

Graham Welter
Graham Welter
The ChatGPT Era. $450K in refunds. $500K in TikTok ads.

The ChatGPT Era. $450K in refunds. $500K in TikTok ads.

From Amazon to TikTok to Duty Refunds — 4 big lessons.”

Parker Burr
Graham Welter
Parker Burr, +1
How I found $450K+ for 2 Shopify brands

How I found $450K+ for 2 Shopify brands

they didn't even realize they could get this money back!

Parker Burr
Parker Burr
The Google Era. The Facebook Era. The TikTok Era. Now... the ChatGPT Era.

The Google Era. The Facebook Era. The TikTok Era. Now... the ChatGPT Era.

don't miss the early days

Parker Burr
Parker Burr
How Lenny & Larry’s 11X Amazon Sales

How Lenny & Larry’s 11X Amazon Sales

without spending more on paid ads

Parker Burr
Parker Burr
We spent $500k on TikTok ads last month. Here’s the brutal truth.

We spent $500k on TikTok ads last month. Here’s the brutal truth.

TikTok just fired you. Here's your new job.

Graham Welter
Graham Welter
The Brutal Truth: Your Marketing Strategy Is Probably Garbage

The Brutal Truth: Your Marketing Strategy Is Probably Garbage

here's how to fix it today

Parker Burr
Graham Welter
Parker Burr, +1
The Email Funnel Framework That's Driving 53% Revenue Attribution

The Email Funnel Framework That's Driving 53% Revenue Attribution

And Why Your "Creative" Strategy Is Killing Your Conversions

Parker Burr
Parker Burr
The Justification Gauntlet: Proving Growth in an Era of Scrutiny

The Justification Gauntlet: Proving Growth in an Era of Scrutiny

The uncomfortable truth: marketing has never been under more pressure to justify itself

Graham Welter
Graham Welter
BFCM 2025: What Actually Moves Revenue

BFCM 2025: What Actually Moves Revenue

What I would recommend for BFCM strategy

Graham Welter
Graham Welter
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